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Are you ready to supercharge your franchise marketing and PR? You’ve come to the right place. Bolt PR is a leading franchise marketing agency providing public relations, content and digital marketing to brands through every stage of franchise expansion - from the pizza restaurant with a single location that grew quickly into an international brand, to the well-established fitness franchise with 400 locations and counting.
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Our franchise clients have many goals in common. Enter a new market. Generate leads and drive in-store traffic. Attract new franchisees, employees and loyal customers. Accelerate franchise expansion strategies. And yet, we know there is nothing common about your brand. Our franchise marketing agency partners with ambitious brands to uncover and develop their unique stories, strategize bold approaches, execute impeccably, and accelerate their growth. Whether you have a single location with dreams of expansion, or a well-established brand entering a new market, our franchise marketing experts are ready to partner with you to achieve your goals.
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A well-established national fitness studio partnered with Bolt PR to open its first franchise location in North Carolina. Bolt PR hit the ground running to promote the grand opening through public relations, digital marketing, cross-promotional partnerships and community engagement. Our strategy helped elevate brand credibility in the local market, generated leads and hundreds of member registrations prior to opening, and set the foundation for franchise expansion across the region.
A specialty foods franchise brand hired Bolt PR as the agency of record to generate buzz, build national and regional brand awareness, and drive location sales and traffic.
Within the first 90 days of the partnership, our team secured over 116 national and regional media placements, equating to 7.5 billion editorial impressions across respected outlets such as Business Insider, FoodSided, Food & Wine MarketWatch, TODAY Show, and USA Today, and numerous local broadcast segments for the franchise locations. We also secured dozens of influencer visits and posts, equating to tens of millions of social impressions.By leveraging foodie observances, localized stories and franchisee profiles, grand opening celebrations, and company news, we helped drive a surge in both foot traffic and sales, achieving a 53% increase in weekly sales for a single priority location.
Franchise PR is about more than grand opening press releases. Our franchise public relations agency elevates brand awareness and credibility through consistent media coverage and executes cross-promotional partnerships and in-market activations to help you engage with your local community. And yes, we plan unforgettable grand opening events, too.
Attract new franchisees, employees and loyal customers by promoting your brand to the right audience, with the right message, at the right time. From social media marketing and video production, to SEM/SEO and website landing pages, our franchise digital marketing agency knows how to make visitors stop scrolling and take action.
Every franchise has a story. From thought leadership articles that position the corporate leadership team as experts in franchise expansions, to franchisees positioned as local experts and business leaders, to e-newsletters that engage your customers, our content marketing team shares your unique brand story to educate, elevate awareness and inspire action.
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
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