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Bolt PR was engaged by a specialty food franchise to execute corporate and local market media relations for new market entries and new franchises, new product launches, seasonal promotions, and key brand storylines. From holiday promotions to grand opening events, Bolt PR delivered national and in-market regional media and influencer coverage and on-premise tastings, and local market grand opening events.Partner with us
The small but fast growing franchise brand hired Bolt PR as the agency of record to generate buzz, build brand awareness and establish a positive reputation for the brand and its franchise locations opening across the U.S. Challenged with minimal resources, Bolt PR strategically launched a series of campaigns for the brand to create steady, consistent and coveted national and regional press and influencer coverage.
Our team established a PR plan and timeline to give corporate and franchise locations ongoing opportunities to be in the news and share their stories. From menu spotlights and national observances, to franchisee profiles and local broadcast segments, our team built brand awareness for new and existing locations, all while promoting the unique offerings and benefits of the franchise with the goal of driving new guests into the locations. For new locations, Bolt PR managed grand opening activations, including on-premise media and influencer tastings, day-of entertainment, calendar of event listings, community partnership strategies, and on-site support.
In just the first few months, Bolt PR achieved over 116 national and regional media placements and 7.5 billion editorial impressions across respected outlets such as Business Insider, Food & Wine, MarketWatch, TODAY Show, and USA Today, as well as local newspapers, blogs, influencers and broadcast stations. For a single unit grand opening, Bolt PR secured 60 pieces of coverage, equating to over 55.8 million impressions. Additionally, the franchise location saw a 53% surge in weekly sales.