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From booth design and social media activation, to media appointments and press coverage coordination, our powerhouse consumer tech PR team will turn your CES presence into meaningful ROI.
It’s the most wonderful time of the year! CES 2024 is right around the corner. For more than a decade our Bolt PR team has powered up brands at CES with marketing and PR support before, during, and after the show.
Learn how we can generate powerful results and reach out to discuss a custom program for your brand.
Position your brand front and center with targeted media. Through interviews, product demos and on-site media appointments at your exhibitor booth, and heighten brand awareness with publicity before, during and after the show.
Create online buzz with a custom social media strategy. Reach new audiences, capitalize on CES trends, and be an active part of the CES social conversation with custom content and active community management that generates excitement and engagement with your brand.
Keep the momentum going with a post-CES publicity push, including media follow-ups, interviews and ongoing press coverage for extended visibility with target audiences. What happens in Vegas stays in Vegas, unless you have a marketing and PR team that continues to energize your brand.
From booth design and marketing collateral, to on-site activations and lead gen strategies, our creative design and CES marketing team will develop your booth strategy and design to stand out in the crowded aisles of consumer tech brands.
A wellness consumer tech product company partnered with Bolt to drive PR for the launch of a waterproof 24/7 heart-rate and activity monitor. The first step: a beta launch at CES. Bolt PR crafted a compelling and differentiating brand narrative to break through an increasingly competitive marketplace, earn CES media buzz, and position the brand for an aggressive crowdfunding campaign. Our experienced PR team was ready to win the game. We proactively pitched media attending CES, crafted story angles and coordinated on-site interviews, and nominated the product for CES innovation awards to further extend the media opportunities and coverage. After just a few months of working together, the company was acquired before ever officially going to market.
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Our Bolt PR team returns to CES year after year as the agency of record for a global consumer tech brand. We manage the brand’s media presence in full, from announcing new products in the monitor, projector and gaming equipment categories to securing coveted CES award wins. With dozens of onsite media appointments each year, we have secured CES coverage for the brand in targeted media outlets including New York Times Wirecutter, CNET, TechRadar, ZDNet, Techaeris, PC World, Gamer World News, Review Geek, USA Today, Digital Trends and many others.
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Amid the buzz and excitement of Eureka Park, our Bolt PR team introduced the world to a new smart scale and companion app. With a complete strategy including booth design and setup, lead gen strategies, media interview coordination, real-time social media engagement, and on-site support throughout the show, we secured a dozen media appointments during the show and led the post-CES marketing strategy to continue engaging media, influencers, prospective customers and partners. Media appointments included Bloomberg, Geek News, Innovation Insider, Medgadget, Technology Talk, The Chris Voss Show and more.
See Our Work
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
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