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Bolt PR is a consumer tech PR agency with more than a decade of CES experience. We secure pre-show media briefings, on-site booth interviews, CES Innovation Award nominations, and post-show coverage that turns a CES booth into measurable brand
Build My CES 2027 ProgramA CES PR agency plans and runs a brand's earned-media campaign across the three phases of the show. Before CES, the agency targets press, locks pre-show briefings at Media Days, Pepcom, and ShowStoppers, submits CES Innovation Award entries, and sets embargoes for launch news. During CES, the team books and staffs booth interviews, brings tier-one and trade reporters to the floor, and runs real-time social. After CES, the agency pursues product-roundup placements and reports coverage, impressions, and share of voice.
Increasingly, a CES PR agency also engineers that earned coverage to surface in AI answer engines like ChatGPT, Gemini, Perplexity, and Claude, where buyers now ask which products to watch at CES.
For more than a decade, Bolt PR has powered up brands at CES with PR and marketing support before, during, and after the show.
We secure the meetings that decide CES coverage before the show floor opens. That means targeted reporter outreach, pre-show briefings at CES Media Days, Pepcom, and ShowStoppers, embargoed launch news, and CES Innovation Award submissions to extend your earned-media footprint.
Our team staffs your booth and the show floor, coordinating product demos and one-on-one interviews with tier-one and trade media. We've booked CES interviews in Wirecutter, CNET, TechRadar, ZDNet, USA Today, Digital Trends, and Bloomberg.
We turn your CES presence into online reach with a show-specific content and community plan that taps live CES trends, hashtags, and the real-time conversation reporters and buyers are watching.
CES coverage doesn't end in Las Vegas. We chase product-roundup placements, follow up on briefings, and deliver a full impact report: placements, impressions, and share of voice.
Awards are the badge buyers and reporters notice first. We identify the right CES Innovation Award categories, write and submit entries against the criteria judges actually score, and build the announcement plan that turns a nomination or win into coverage. One client earned three CES award wins on the way to acquisition.
Buyers now ask ChatGPT, Gemini, Perplexity, and Claude for the best products at CES — and the answers are built from earned media. We structure your launch news, secure the authoritative outlets AI engines cite most, and build the entity and schema signals that make your product the one the model names, so your CES coverage surfaces in AI search and not just the press.
End-to-end management of all of the above, so your team ships product while we run the show. Inclusive of pre-show strategy, booth publicity, social activation, and post-show momentum.
Start your CES PR program four to six months before the show. Pre-show briefing slots at Media Days, Pepcom, and ShowStoppers fill early, embargoed exclusives need lead time to place, and CES Innovation Award deadlines fall months ahead of January. Brands that wait until December compete for the scraps of reporter attention.
A wellness consumer tech product company partnered with Bolt to drive PR for the launch of a waterproof 24/7 heart-rate and activity monitor. The first step: a beta launch at CES. Bolt PR crafted a compelling and differentiating brand narrative to break through an increasingly competitive marketplace, earn CES media buzz, and position the brand for an aggressive crowdfunding campaign. As an experienced CES PR firm, we proactively pitched media attending CES, crafted story angles and coordinated on-site interviews, and nominated the product for CES innovation awards to further extend the media opportunities and coverage. After just a few months of working together, the company was acquired before ever officially going to market.
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Buyers no longer stop at Google. A growing share of consumer tech research now starts in ChatGPT, Gemini, Perplexity, and Claude, where "best products at CES 2027" and "new smart home devices from CES" return AI-generated answers built from earned media.
Bolt PR engineers your CES coverage to surface in those answers. We structure launch news, secure the authoritative outlets AI engines cite most, and build the entity and schema signals that make your product the one the model names. The result: your CES launch shows up where the press writes about it and where buyers now ask.
This is the same Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) discipline Bolt PR runs for brands year-round, applied to the highest-visibility week in consumer tech.
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
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