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Built for active enthusiasts, the heart rate and activity monitor was poised to be a trailblazer in the wellness technology category. With an easy bandaid-like application onto the torso, this technology was the activity-monitoring solution the world of sports and active lifestyle enthusiasts was waiting for.
Partner with usBolt PR needed to craft a compelling and differentiated brand narrative to break through an increasingly competitive marketplace, earn pre-launch media buzz, develop and execute an extensive influencer outreach program for “beta testing,” and launch a crowdfunding campaign purely for marketing purposes. All with no brand recognition and before ever officially going to market. The wellness tech brand knew Bolt PR had deep roots and connections in the consumer tech space, a proven track record, a proactive team, and a smart strategy to break through the noise and make big impact for the new brand.
Our well-trained PR team was ready to win the game. We proactively pitched targeted media, crafted compelling story angles and interviews, submitted for highly coveted awards in the consumer tech/wellness tech categories, and maximized brand messaging throughout each piece of content. We supported the PR push with a powerful crowdfunding campaign and beta testing trials and endorsements within the fitness and wellness elite.
In just five months, Bolt PR surpassed the crowdfunding goal by 700%; drove thousands of audience interactions and email leads; earned the brand the highly coveted CES Best of Innovation Award, Engadget’s Best of CES winner and Stuff Magazine’s Wearable Tech Award; and confirmed influencer beta testers that included: elite and professional athletes, coaches and Olympians across various fitness verticals, as well as social media influencers and top-tier journalists from the Wall Street Journal and ESPN Magazine, to name a few. In this short time period of five months leading up to the official market launch, Bolt PR also secured 600+ individual media articles and placements, during and following CES, totaling more than one billion earned media impressions. The company was acquired before ever officially going to market and years ahead of projections.
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
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