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In this QSR magazine article, Bolt PR’s Senior Vice President Laura Murphy discusses restaurant franchise marketing best practices, including where to start, what you need to know, and how to execute your local marketing strategy.
In a customer-driven market, restaurant franchise owners must learn how to connect with their audiences and stand out from the competition. As Laura explains, effective restaurant franchise marketing starts with building a solid brand identity that establishes a meaningful connection that creates trust and loyalty among customers, leading to repeat business and increased revenue. To further engage those audiences, Laura recommends creating unique and memorable customer experiences, building a strong social media presence, embracing the power of word-of-mouth marketing, and connecting with the community through local store marketing.
Read all of Laura’s expert insights here in QSR magazine.
Interested in more restaurant franchise marketing best practices? Check out Laura’s Q&A with Bar & Restaurant News.