Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The hospitality industry is built on one simple truth: it’s about the experience. A brand is only as strong as the story people tell about it, whether you’re running a hotel, launching a destination resort or promoting a bar or other service venue. That’s where hospitality PR comes in.
PR isn’t just about buzzworthy press releases or flashy grand openings. It’s about storytelling that transforms first-time guests into loyal customers. It focuses on media, influencer and community relations, as well as content strategy. In short, hospitality PR builds the bridge between your brand and your audience.
As a leading hospitality PR agency, we’re here to take you behind the scenes and give you an inside look at when it makes sense to bring on an agency, what to expect from the process and how to integrate PR effectively as a core part of your marketing strategy.
You’re probably asking yourself: when or why should I consider a travel marketing agency to support my business? First and foremost, we’re here to take on the heavy lift. Whether you’re a restaurant owner looking to pack the dining room, a hotel property trying to stand out from global chains or a destination resort launching a new offering, an agency can serve as your trusted thought partner, turning your milestones into moments that matter. However, timing is key.
Strategy and planning typically can begin anywhere between 30 days and three months, depending on your unique goals and initiatives. This allows us, as your travel marketing agency, to understand the brand, develop key messaging and storylines, so we can then pitch your story to our media contacts, plan events or activations and of course, build momentum. From exclusive first looks to influencer previews, strategic content creation gets your customers talking about the brand, even before the doors open.
If you’re already established and just need an extra push for brand visibility or just simply renewing your reputation, PR can help you maintain that equity and compete against your competitors, even after the ribbon has been cut. Our team can help you develop your storyline, highlight what’s new and noteworthy, always keeping your brand on the radar.
Great hospitality PR comes from the heart. It’s all about elevating the experience that keeps customers coming back for more or demonstrating that 'fear-of-missing-out' mentality. From media and influencer relations to events and activations, brands must ensure that all marketing initiatives work together to make an impact.
The strategy relies on building genuine relationships with your audience. Our approach enables brands to share their narratives and milestone announcements while showcasing distinctive offerings to their customer base. From there, our team works to foster connections with key journalists and top tastemakers, generating buzz and excitement that leads to improved visibility, credibility, and ultimately positions you and your brand as an industry leader.
The way brands connect with their potential customers has transformed due to influencer marketing. The who’s who have quickly become your local content creators who are evoking that sense of urgency for many hospitality brands. The right partnership with influencers enables your brand to reach new audiences. Our team can help guide you on developing relationships with the right influencers who won’t break the bank, ensuring that they match your brand values and are, in fact, reaching your target audiences. It’s all about developing meaningful partnerships and experiences that engage their followers naturally and create buzz for your hotel, resort or venue.
When your industry recognizes you, it strengthens your brand and establishes an excellence benchmark that draws more customers. Our team works to find all possible ways to generate recognition and the praise you deserve, guiding you through the application process, showcasing your achievements and unique offerings, which, in turn, attracts additional guests to your establishment.
Experiential marketing exists to develop remarkable experiences for guests. From customized events to press-worthy activations, these engagements are a critical opportunity to connect with your desired audience. When partnering with a hospitality partner, every detail is managed and executed - from grand openings to milestone events, as well as media previews and community celebrations, for a perfect experience. These events not only generate excitement but also strengthen customer relationships, which produce loyal brand supporters who promote your brand.
Establishing connections with your community enables your brand to differentiate itself from others. By participating and engaging with the local community, your brand builds trust and demonstrates your commitment. Our team can support the development of community outreach initiatives and regional partnerships that enhance brand exposure and foster a positive social impact. From charity events to sponsorships, effective community relations can lead to increased brand loyalty and improved customer engagement.
But at the end of the day, it’s all about sustaining momentum and how to keep bringing guests back for more. When it comes to hospitality PR, it’s not one and done—it’s always on and it’s important to find ways to continue the conversation with your customers, both new and old.
Hospitality PR doesn’t just bring visibility, it also builds trust. A five star review in a top tier outlet or an influencer post can only further support your digital marketing initiatives. Plus, PR supports SEO, drives website traffic and contributes to direct bookings and brand loyalty.
Many of our clients come to us for a one-time launch and stay for the long haul because they see the value in sustained PR efforts. By working with a hospitality PR agency, you tap into expertise that can elevate your brand narrative and align it with the ever-evolving trends of the travel industry.
Are you planning a new launch, rebrand or expansion? Looking to drive bookings, generate buzz or elevate your brand’s presence? Let’s talk. Drop us a line and let us show you how our hospitality PR expertise can help turn your goals into measurable results that make an impact on your bottom line.
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
.png)
