“The DNA of McDonald’s Will Always Be Deeply Rooted in Fast Casual Convenience.” Laura Murphy, Managing Director

May 30, 2024

With McDonald’s tapping into the 100 billion dollar customizable drink menu with the launch of their galactic venture, CosMc’s, and bringing affordability back to their menu with a $5 value meal launch in June for one month, McDonald’s continues to find ways to resonate with consumers and drive growth.

With 15+ years of industry experience in QSR and FSR branding, digital marketing, and local event activations, including work with major chains like McDonald’s, where she helped spearhead the launch of the McCafé sub-brand, Chick-fil-A, Chuy’s Tex Mex, and others, Bolt PR’s Managing Director, Laura Murphy, provided her insightful analysis on TODAY of what can drive consumer loyalty back in the door, starting with the ethos of what initially drove that brand loyalty, being both value-friendly and affordable and also hinting that nostalgia can be a key tactic based on the high success McDonald’s gained from the widely viral Grimace campaign last summer.

In addition to the widely popular CosMc’s launch, and with store #3 landing in Arlington, TX recently, Laura also shared her unique perspective on the small format concept on TODAY, emphasizing how the DNA of McDonald’s will always be deeply rooted in fast casual convenience, now with its unique personality in the customizable drink and coffee market. She also discusses the potential impact of the social media-driven market landscape, recognizing that with nearly 24,000 CosMc’s followers to date on TikTok, curious viewers will be turning to social media to help inform their initial opinions.

Laura’s McLove for restaurant franchise marketing runs deep, click here for some best practice tips she shared with QSR Magazine, including where to start. what you need to know, and how to execute your local marketing strategy.

When your franchise brand is ready to reach new heights, our integrated team of PR and digital marketing experts are here to engage. Contact us today!

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