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As companies attempt to navigate today’s market pressures, many consumer service brands have realized that they can’t rely on their products and services alone to stand out. They need a strong consumer PR strategy to drive awareness, connect with their target audience, and create long-term brand success. And now, with AI shaping how people discover businesses through organic search and AI-generated overviews, earned media is more critical than ever for consumer brands looking to rise above the noise.
In public relations, consumer services refers to the wide range of industries that deliver experiences and solutions directly to individuals, rather than to businesses or companies. While you may not realize it, these services play a critical role in your life and the everyday lives of consumers.
According to Cognitive Market Research, in 2024, the consumer services sector in the U.S. was valued at more than $3.7 trillion across a broad range of sectors like retail, hospitality, healthcare, education, and the ever-growing fitness and wellness sector.
For Bolt PR, we’re more than familiar with industries, as our client work stretches across all of them.
Learn more about our work across consumer products and services here.
To see success in today’s over-saturated market, consumer brands need specific, tailored strategies that go beyond what traditional advertising will offer. Effective consumer PR leverages a crucial mix of:
When these strategies are implemented consistently and correctly, consumer services brands can cut through the online clutter; building long-lasting brand equity for years to come.
However, no matter how strong a marketing campaign may seem on paper, it will fall flat if it doesn’t resonate with (or even reach!) the right target audience. This is why PR professionals begin with deep audience insights and a competitive analysis of the current market before building a strategy that reaches the audience. A few questions might be:
By understanding the target audience and finding unique brand positioning, consumer brands can craft a new story that resonates with customers.
A strategic, targeted PR approach is far more effective than a “spray and pray” model. Successful PR campaigns generate meaningful awareness and conversation through creativity, relevance and of course, storytelling.
Some of the most effective strategies include:
The true power of PR lies in earned media. Unlike paid ads, earned placements in trusted outlets or earned influencer content carry greater authority and validity.
Today, this credibility is not only important for brand awareness, but it’s also shaping how brands are included in AI-driven overviews and organic search results. For consumer brands, that visibility can mean the difference between being discovered and going viral or being overlooked and lost among competitors.
From retail to home services, hospitality to technology, consumer services thrive when backed by the expertise of a trusted consumer PR agency. With the right PR strategies, consumer brands will grow to reach their target audiences, build overall brand awareness, earn credibility amongst their competitors, and achieve long-term success in an ever-changing market.
Did we pique your interest? If you’re ready to elevate your brand, reach out to us to learn more about how we could help. You can discover more about hiring consumer PR agencies here.
Explore our full range of services today. Bolt PR’s integrated team of PR professionals is here to help you craft and execute strategies that will change your PR experience.
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
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