Bolt Trend report - Week of Jan. 11

January 10, 2021

Happy Monday, everyone! It was quite the week last week, so we hope you took some time for well-deserved R&R, whether it was cleaning and getting organized for 2021 or sitting on the couch watching football (we did the latter). January is already in full swing and we’re gearing to kick this year off on a high note. With that in mind, here are the top trends you need to know to make this week count.

Upcoming Holidays & Observances

  • National Clean Your Desk Day – Jan. 11
  • Ditch New Year’s Resolution Day – Jan. 17
  • Martin Luther King Jr. Day – Jan. 18
  • Inauguration Day – Jan. 20

Trends You Should Know

  • Tonight, the 2020-2021 college football season wraps up, with the National Championship game. Head to ESPN at 8 p.m. ET to watch the Alabama Crimson Tide take on the Ohio State Buckeyes in Miami, FL. A little fun fact: this is the second time the title game has been played in Florida. The last time was in 2017 when Alabama was beat by Clemson. Will the Crimson Tide’s luck change in the “sunshine state” tonight?
  • Brands are already capitalizing on “new year, new me.” Burger King has rebranded their design, logo, packaging and employee uniforms for the first time in 20 years! The new packaging designs were simplified, favoring use of retro text named “Flame Sans” and warm colors over busy patterns. The nostalgia continues with a logo that pays homage to ones used in the 70s, 80s, and 90s. 
  • Adjust your recording schedule as appropriate – the Grammy Awards have been postponed. Originally planned for Sunday, Jan. 31, the awards show has been pushed to Sunday, March 14. The move is in direct response to increasing COVID-19 cases in the California area. In addition, if that date feels familiar, you’re not losing it – the Screen Actors Guild awards were already scheduled for that same evening. 
  • Welcome to the list of national parks, New River Gorge! Congress has designation America’s 63rd national park recently, without much press. Located in West Virginia, the New River Gorge was upgraded from a national river to a protected tourism destination. The area will be split into two sections: a 7,021-acre park and a 65,165-acre preserve for legal hunting and fishing. If you’re looking for a new spot to whitewater raft, rock climb or bungee jump, make sure to add this to your list!

We hope you all have an amazing rest of the week and we’ll see you next Monday on the blog!

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