Reaching New Audiences with a Thought Leadership PR Campaign

When an internationally renowned digital technology solutions company wanted to solidify its market position and establish itself as an industry thought leader, we saw an opportunity to leverage the company's disruptive innovation framework. Recognizing the need to propel the brand's messaging, positioning, and perception, we set out to generate momentum by telling the story of the brand and the engineers behind its digital-driven solutions.

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The Challenge

Establishing a strong foothold in the tech industry

In order to plot the path, the brand needed to strengthen its brand storyline and company momentum, unify and streamline company and solution messaging, and raise the profile of its leadership as well as the organization itself. Despite its longevity, the brand had limited resources to market itself as a tech leader, and external support was required to showcase its technical prowess and industry leadership within the market.

Services Provided
Proactive Media Relations
Partnerships + Events
Thought Leadership Articles
White Papers
Blog Posts + Guest Posts

The Solution

Leveraging the brand’s digital-driven solutions and executive expertise

We took on the challenge of elevating brand awareness and understanding through thought leadership PR including;, media relations, analyst relations, and awards, working in tandem to catapult the brand into the industry spotlight. We proposed a highly targeted media strategy that focused on increasing brand awareness and visibility by targeting national news and business media, as well as trade publications in the technology and target customer vertical spaces. In addition, we issued ongoing company press releases announcements highlighting growth, customer partnerships, and award recognition in order to maintain momentum, and set out to establish relationships with business, financial, and industry reporters and analysts.

Sample Of Media Coverage
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The Results

The rise in brand recognition and visibility

As a result, we landed nearly 50 placements in top industry publications, highlighting the brand's core products and services, as well as the executives behind its digital-driven solutions. We used the brand's SMEs as thought leaders and developed a storyline and narrative to position the company as a leader in digitally enabled solutions to drive global business that innovates, designs, and delivers cloud-based products and services. This led to hundreds of millions of media impressions, as well as multiple award nominations and analyst briefing meetings opportunities.

Pieces of Coverage
Media Impressions
Estimated Online Views

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