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A pioneer in sustainable packaging technology partnered with Bolt to refresh its market presence and launch its collaboration with Walmart.. Bolt recommended a"hero" campaign, to secure flagship coverage business and trade outlets like The Wall Street Journal and FreightWaves, positioning the brand's executives as the definitive voices in sustainable e-commerce fulfillment.
Partner with usThe brand needed to move beyond technical specifications to tell a compelling story of sustainability and efficiency that would resonate with national business editors. Without a centralized media roadmap, the launch risked being a localized announcement rather than a global industry milestone.
Bolt launched a multi-layered campaign that began with an embargoed media strategy, securing "day-of" features in premier outlets like the Wall Street Journal. On-site at ProMat, Bolt managed media interviews and social media content to capture the energy of the 50,000+ attendees. By positioning executives as thought leaders through curated interviews, we shifted the narrative from "new machinery" to "the future of sustainable fulfillment."
Bolt turned a customer case study and a technical product launch into a viral industry milestone. The campaign garnered top-tier placements, increasing industry awareness and establishing immediate credibility for the new retail partnership. Beyond media placements, Bolt’s social media management and on-site presence at the event drove significant engagement and positioned the brand's executives as credible thought leaders. To date, Bolt has secured over 230 placements across national business and trade publications.
Ready to turn your next brand partnership into a national headline? Bolt helps innovative B2B and technology brands command the spotlight and drive industry authority. Contact us today to build your media roadmap.
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
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