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A new smart tech device was coming to market and needed a PR agency partner to build awareness, credibility and demand. The brand turned to Bolt PR because of our team chemistry, proven track record, industry expertise, consumer tech connections, and proactive go-to-market strategy. Through media relations, influencer engagements, product reviews, and partnership activations, Bolt PR positioned the first line of product to sell out within one week of hitting the market.Partner with us
The smart tech device was revolutionary to the market, and with a higher price point, Bolt PR had to strategically articulate the value proposition. We built out a differentiated, educational narrative, analyzed the existing market landscape, and demonstrated where this product filled an important gap. Our team also leveraged athlete ambassadors to drive credibility and demand, along with pre-launch product trials to give top-tier journalists and influencers the opportunity to experience the product firsthand.
Leveraging partnerships with professional and up-and-coming athletes, as well as providing first looks of the product to targeted journalists and influencers, we positioned the product for a big splash when it would finally hit the market. We developed and distributed a series of pre-launch announcements, coordinated closely with the in-house team, and amplified the efforts of an integrated marketing campaign.
The results? The smart tech device sold out within one week of hitting the company’s website. In addition, the brand secured licensing partnership opportunities with sports industry giants interested in leveraging the technology.