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With a goal of creating buzz and drawing local attention, the venue’s opening was supported by a full-scale marketing campaign that blended media and influencer relations, social media, and event execution. Following a strategic rollout and implementation, the restaurant’s opening weekend exceeded expectations of reservations and sales with momentum continuing beyond, setting the brand up for success in a competitive market.
Partner with usChallenged with opening a new concept in a crowded and growing culinary scene in downtown Raleigh, the hospitality group needed to differentiate the restaurant and drive strong interest with multiple audiences before doors even opened. In addition, with tight deadlines to opening, the brand faced a narrow runway to build a local following, earn media attention, and attract the right crowd to the exclusive opening event. Finally, with no prior in-market or online presence the team needed to quickly build a strong digital voice and audience that reflected the brand and the elevated experience offered on-site.
To strategically position the brand in front of key target audiences and differentiate it from other competitors, Bolt PR designed and executed an integrated grand opening strategy, combining media outreach, social media activation, and curated event planning. The pre-opening phase included media engagement that introduced the restaurant to top-tier local and regional outlets, offering a first look and access to key voices from the restaurant group, ownership team, and development firm. The campaign also included the planning and execution of a two-day launch event, consisting of an exclusive VIP Night and a Media & Influencer Event to build real-time buzz and social sharing. To support long-term visibility, the team launched and managed the restaurant’s Instagram and Facebook channels, developing and executing a content strategy to build buzz and anticipation, while showcasing the brand voice, menu offerings, and rooftop atmosphere.
Bolt PR's multi-tiered campaign delivered immediate and lasting impact. Media efforts resulted in high-value placements in key outlets such as Raleigh Magazine, News & Observer, and other targeted hospitality and lifestyle publications, raising visibility among both locals and industry insiders. The two-day grand opening events brought together VIP guests, media, and influencers, sparking authentic word-of-mouth and real-time digital coverage. Social media efforts were equally successful. Within just over two months, the Instagram account grew organically to more than 5,000 followers, and combined Facebook and Instagram impressions topped 200K. The brand’s digital channels showcased a clear, cohesive identity and served as a catalyst for continued customer engagement. The campaign not only positioned the restaurant as a must-visit destination upon opening but also laid the foundation for sustained buzz and brand loyalty in the months that followed.
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Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
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