National Fitness Franchise Expands to N.C.

When the first franchise of a heart-racing national fitness studio franchise set its sights on North Carolina, the Bolt team laced up to introduce the innovative new workout concept to the Triangle. It didn’t take long before we were running full speed ahead building strategic relationships and generating direct leads.

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The Challenge

Driving Sales Before Doors Open.

With a membership based business model, the national fitness brand needed to drum up sales well in advance of its first class. Getting someone to invest in something they can’t use is hard enough, and even harder when you have little to no brand recognition in the market, let alone state.

Services Provided
Influencer Engagements + Activations
Partnerships + Events
Reputation Management
Social Media Marketing
PPC/SEM

The Solution

Build a Strong Community.

We sought out to make real connections with strategic partners, like-minded businesses and community groups, media members and locals themselves in order to not only introduce the brand, but drive an organic, soon-to-be loyal following. We ran all out: from planning pop-up events with local granola companies and hosting #momstrong workout groups, to sharing fitness tips on local TV and strategically reaching target audiences via social media - all culminating with a massive grand opening event.

Media Coverage
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The Results

From 1 Fitness Studio to 13.

The grand opening event of the first studio had a packed house with 100+ guests - 11 of which signed up for memberships that night. Over the course of 5+ years, this partnership expanded to include Bolt supporting 13 new studio openings across the country. Our work drove 200+ million media impressions, hundreds of thousands of social media fan engagements and hundreds of registered members, with some studios crossing 500 before opening day.

+200M
Media Impressions
+100k
Social Media Engagements
+100
Registered Members