Media Makeover For Botanical Based Skin Care.

Inspiring true beauty to shine from within, this line of botanical-based skin care products with a mission of healing a variety of skin concerns was ready to bring their glowing results to the masses. From a baby care line, psoriasis products, post-surgical line and more, this brand’s expertly formulated products deserved a prime spot in everything from top consumer media outlets to household vanities to social feeds.

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The Challenge

Clinically Proven Ingredients Meet Powerful Botanicals.

Offering a number of unique skincare products, this brand had a story to share about the powerful complex and clinically proven ingredients of their beauty line. With unique products covering a variety of skincare challenges, they needed strategic pitch angles to encompass all products to heighten brand awareness, further their credibility, drive trials and product sales, and secure their position on additional retail shelves.

Services Provided
Proactive Media Relations
Influencer Engagements + Activations
Blog Posts + Guest Posts
SEO

The Solution

Elevating Brand Awareness and Activation for Radiant Results.

To bring awareness to this multifaceted skincare line, we set out to secure coveted press placements, authentic influencer endorsements, organic search through keyword blog content, and partnerships to further charge the brand to success. Our team shared the brand story across a variety of media channels and perspectives, including human interest stories (before/after), skin care thought leadership, product reviews and round-ups, brand announcements and new products, partnerships, activations, and so much more. In addition, we coordinated swag bag collaborations, subscription box partnerships, and generated on-site trial opportunities at events such as the BeautyCon, StyleCon and Indie Beauty. Aligning with the values of the brand we also initiated product donation opportunities with like-minded 503(c) organizations such as Girls Inc. to expand reach and product trials, and do good in the community.

Media Coverage
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The Results

Massive Media Coverage and Successful Partnerships.

As a result of our work together, Bolt PR coordinated New York deskside meetings with national beauty and lifestyle outlets such as Cosmopolitan, Seventeen, PopSugar, Good Housekeeping, Glamour, and Women’s Health, to name a few, and secured over 145 million media impressions in beauty, lifestyle and trade media outlets, and 100+ influencer activations with promo codes and promotions, all driving direct website traffic and e-commerce sales. In addition, we secured brand activation, celebrity gifting suites, and subscription box partnerships that drove direct product trials from more than 10,000+ consumers.

145M+
Editorial Impressions
10,000+
Consumer Product Trials
100+
Influencer Engagements