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To establish this innovative AI solution as the premier choice for the industrial workforce, Bolt developed a proactive media strategy focused on high-authority industry trade publications. By leveraging a narrative of leading-edge technology reshaping the future of work, the campaign successfully reached manufacturing leaders in diverse sectors including energy and construction.
Partner with usManufacturing faces a critical skills gap as older workers retire and fewer younger workers enter the trades. Since many in manufacturing perceive AI as a force for worker replacement, we needed to demonstrate how our client’s AI-powered workforce solution could onboard and train new workers for the digital skills needed in the high tech factories of today.
Bolt built a narrative and news engine that turned Augmentir’s market position into a story top industry publications wanted to cover. At the center was a clear strategic narrative: the platform helps solve manufacturing’s “brain drain” by connecting frontline workers to the digital factory in practical, measurable ways. Bolt developed pitch angles tied to timely industry themes, thought leadership platforms, and whitespace narrative opportunities about AI-powered onboarding, safety, maintenance and production quality. That foundation drove a strategic media plan that secured feature articles, bylines, video case studies that showcased Augmentir as the AI platform connecting humans and technology
Bolt’s proactive media campaign strengthened the company’s brand authority and market presence by delivering a clear, differentiated storyline into the market. With the focus squarely on arming frontline workers with advanced technology the PR campaign turned Augmentir into the industry’s leading voice on industrial workforce optimization.
Ready to elevate your brand’s industry authority and dominate the market conversation? Bolt helps B2B and industrial tech companies turn complex innovations into high-impact media narratives that drive measurable growth. Contact us today to build your custom brand authority playbook.
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
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