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To successfully launch a Direct-to-Consumer (DTC) e-commerce brand in the US, Bolt recognized that digital marketing, particularly paid advertising, would allow for a targeted and strategic reach of new customers, without wasting budget. Through strategic targeting that factored in key locations, consumers interests and defined demographics, Bolt built a strategy around the client’s ideal customer and executed personalized ads to amplify the brand’s reach, drive awareness, and generate new sales.
Partner with usAlthough the brand was established over 100 years ago in England, it entered North America 20 years ago. Looking to expand beyond the Mexican border, Bolt was challenged with launching this direct-to-consumer brand in the US market. Facing stiff competition from major online retailers like Amazon and Walmart, the brand needed to differentiate its offerings and build awareness, credibility, and trust in the U.S., while educating consumers on the unique value proposition and competitive advantage to support the brand’s long-term goal of driving demand and sales.
To expand the brand’s reach and credibility, Bolt created a paid digital strategy that leveraged both the Google Ads and Meta paid platforms to establish the retailer’s first DTC e-commerce presence in the US. Through several targeted campaigns that aligned with audience objectives and preferences, promotional events, and seasonal trends, we strategically positioned product offerings to encourage customer conversion. Matched with interest-based targeting, we targeted custom audiences such as past website visitors, cart abandonments, in-market affinity audiences to increasingly reach new and current customers and drive conversions. We also crafted shopping catalog campaigns unique to each product category, optimizing in real-time based on conversion data. Finally, using data-driven insights, Bolt refined campaigns and created compelling ad content utilizing UGC and video assets to capture attention and convert interest into purchases. The approach balanced short-term goals, such as increasing purchases and average cart size, with long-term objectives of building brand recognition and loyalty.
Through Bolt’s multi-channel campaigns, our team successfully introduced the brand to the US market, driving awareness and sales. In under a year, our campaign efforts reached more than 6.5 million users and drove almost one million website views, while generating more than 12,700 conversions.
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
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