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A leading fast casual restaurant brand partnered with Bolt PR to reclaim its share of voice and solidify its market share in a hyper-competitive restaurant landscape. By centering the brand’s core differentiators, amplifying consumer and stakeholder awareness through events, partnerships, and media relations, Bolt PR developed an omnichannel communications engine. Our team managed everything from corporate trade relations to local grand openings, ensuring that they remained a top-of-mind favorite for both consumers and prospective franchisees.
Partner with usDespite its premium ingredients and fan-favorite status, the brand needed to increase its share of voice against aggressive category competitors. The brand required a comprehensive strategy: a consistent national news engine to support corporate initiatives and a local store playbook to improve underperforming markets and launch new franchises. The goal was to transform them from a dining option into a cultural mainstay, particularly around key seasonal moments and major industry shifts like the rise of plant-based proteins.
Bolt PR implemented a multi-tiered strategy focused on high-impact activations and impactful media relations. We conceptualized "Burritosgiving," a national media drop campaign that positioned their catering as the ultimate holiday hack, securing placements in PEOPLE, USA Today, and Mashable. For the brand’s Impossible Meat launch, Bolt executed a media blitz to lead the plant-based conversation in the fast-casual space. Locally, Bolt became the de facto marketing arm for dozens of units, delivering grand opening playbooks, influencer tastings, and cross-promotions with local organizations to drive immediate and sustained foot traffic.
The partnership transformed the brand’s media profile, resulting in a dominant share of voice and measurable business impact. By aligning national storylines, like the "made-fresh daily" message, with local market execution, Bolt PR created a self-sustaining marketing ecosystem. The "Burritosgiving" and Impossible Meat campaigns alone generated over 1 billion impressions, while the localized programs became the gold standard for franchise support, driving consistent in-store traffic and successful entries into new markets.
Ready to scale your restaurant or franchise brand through an integrated PR strategy? Bolt PR helps national chains turn flavor into measurable market growth.
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
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