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A west coast QSR brand partnered with Bolt to re-launch its iconic signature menu item to drive community awareness and foot traffic in-stores. Through high-impact media relations and the strategic execution of community events, Bolt secured over 47 million media impressions and increased community event attendance by 30%.
Partner with usAs a pioneer of the fish taco, the leading seafood QSR brand needed to maintain its market leadership while deepening its connection to ocean conservation. The brand faced the challenge of turning its "Be a Friend to the Ocean" philosophy into a tangible community movement that resonated with local audiences.
Bolt PR developed a multi-layered strategy centered around CoastFest, a beach festival and cleanup in San Diego. Bolt managed executed media drops featuring branded reusable gear and onsite engagement including surf lessons, live music and cooking demos. To support the brand’s physical evolution, Bolt orchestrated media tours of the first remodeled location to generate buzz around the new "Coastal Grill" aesthetic. These efforts were amplified through strategic media relations across regional and national publications.
The strategy and activation exceeded goals, garnering 47 million media impressions (a 10 million increase over the prior year). The CoastFest event drew over 1,300 community members, representing a 30% YoY increase in attendees. The store remodel announcement further solidified the brand’s market position in share of voice with media and an increase in customer brand loyalty.
Ready to scale your restaurant brand through an integrated PR and event strategy? Bolt PR helps restaurant brands turn mission-driven storytelling into community impact and revenue growth.
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
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