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A leader in botanical-based skincare partnered with Bolt PR to accelerate growth across digital channels and retail storefronts. Following this success, Bolt PR spearheaded the launch and market positioning of its sister brand, specifically targeting Millennial and Gen Z demographics with a mission-driven, all-natural CPG line. By integrating high-impact influencer partnerships with media relations and strategic brand collaborations, Bolt PR built the brand equity and digital infrastructure to convert interest into customer loyalty.
Partner with usWhile the brand held established shelf space in retailers like Walgreens, CVS, and Target, it faced the challenge of scaling digital growth among a younger audience. The primary hurdle was establishing a reputation for social responsibility and modern relevance in a crowded beauty landscape. Success required building a younger consumer demographic, driving consistent e-commerce traffic, and securing impactful editorial coverage to validate the brand’s natural ingredients and ethical mission for a new generation of shoppers.
Bolt PR developed a launch campaign that blended media relations, brand collaborations, experiential activations, and influencer partnerships. The team executed a focused media program targeting national beauty and lifestyle publications while prioritizing direct engagement through activations across top beauty events. To accelerate adoption, Bolt secured strategic subscription box partnerships and strengthened the brand’s identity through cause-marketing with organizations like Girls Inc. Bolt also collaborated with over 100 influencers with custom promo codes to fuel measurable digital awareness and sales.
The multi-year partnership transformed the brand into a modern, purpose-driven skincare powerhouse. High-profile editorial placements in publications like PEOPLE and Seventeen established immediate credibility, while trackable influencer collaborations allowed for real-time campaign optimization. This dual approach fueled both digital conversions and retail velocity, securing the brand's long-term market position.
Ready to scale your beauty or CPG brand through an integrated marketing strategy? Bolt PR helps consumer brands turn storytelling into measurable retail and e-commerce growth.
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
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