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To establish this international CPG brand as the leading authentic French brioche brand, Bolt PR developed a multi-channel public relations strategy. Bolt executed consumer product, data survey, and activation focused placements This targeted approach successfully drove household buzz and strengthened brand visibility nationally.
Partner with usAn internationally known bakery brand sought to establish a stronger foothold and become a leading brioche brand in the U.S. The brand needed a dedicated agency of record to drive household buzz and expand its overall brand awareness. A key challenge was strengthening brand visibility with a focus on select regional and national markets. To achieve this, St Pierre required strong third-party credibility with product sampling, consumer data insights, and brand activations to stand out to consumers. The ultimate goal was to secure consistent media coverage through a measurable PR strategy
Bolt implemented an always-on PR strategy designed to boost the client's share of voice and position them as the leading authentic French brioche brand in grocery store retailers. The agency developed integrated campaigns that included targeted consumer product placements and comprehensive campaign support. By utilizing measurable PR tactics, the team consistently delivered impactful headlines and placements with backlinks. The strategy focused on securing placements in notable lifestyle and food publications to maximize reach. This proactive media relations approach ensured the bakery brand remained top-of-mind for consumers.
Bolt PR’s always-on PR strategy yielded significant results, securing over 200 pieces of earned media coverage. These placements were featured in notable publications, including Fox News, Martha Stewart, Tasting Table, USA Today 10Best, The Manual, and more. The campaign successfully secured broadcast television segments to further expand the brand’s footprint in key markets including CBS Sacramento and NBC Seattle. Through creative PR pitching and multi-channel placements, Bolt PR drove immense household buzz and significantly elevated the brand's visibility, securing 100% earned media share of voice across its core competitors.
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