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When inbound leads turned cold for a professional services firm, our Bolt digital marketing team developed the data-driven SEO strategy that would elevate search results and deliver qualified leads.Partner with us
While prospective clients were crawling the web for solutions, this professional services firm was nowhere to be found in search results. Despite thrilled clients, stellar case studies, and a passionate and qualified team of experts, new leads just weren’t coming in from organic search. It was time for SEO optimization to elevate search results.
We went straight to the data. We conducted a site content and SEO audit, and then analyzed current website traffic and user experience to understand what was working — and what wasn’t. Then we got to work, researching organic keywords, developing the site content and SEO strategy, and designing new landing pages and supporting content such as blog posts and other page updates. We implemented SEO best practices across all pages, from keyword-informed copy and URLs, to SEO optimization including page titles, meta descriptions, image alt text and much more.
Within weeks of launching new landing pages, we successfully plucked this professional services firm out of obscurity and onto page one of organic search results, while delivering on the ultimate measure of success: qualified leads. For one highly targeted landing page, our SEO strategy tripled monthly page traffic, more than doubled time on page to over two minutes, reduced bounce rate by nearly 20%, and delivered qualified leads within the first two weeks.