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A leading AI workflow automation platform partnered with Bolt to accelerate its expansion into the U.S. enterprise market following strong success in Europe. Through strategic positioning, executive thought leadership, and targeted earned media, Bolt helped the company build credibility with enterprise decision-makers across process-driven industries. The program generated over 40 million earned media impressions, increased website traffic, and created measurable momentum for product demos and partnerships.
Partner with usDespite strong success in Europe, the company faced a significant challenge entering the competitive U.S. enterprise technology market. American buyers required proof of credibility, industry relevance, and clear differentiation before considering a new technology partner. The company needed to convert its European track record into a compelling narrative that resonated with U.S. decision-makers. Enterprise buyers in process-intensive sectors such as banking and insurance were cautious, prioritizing trusted partners with proven expertise in managing complex operational workflows. Bolt's challenge was to establish the company as a credible authority in enterprise automation while creating visibility among the leaders responsible for modernizing business processes.
Bolt built a U.S. market entry strategy around a single objective: turn the company's European track record into credibility with American enterprise buyers. The program elevated executives as recognized voices in AI workflow automation through bylined thought leadership, expert commentary, and targeted earned media in respected B2B and technology publications. Bolt also built relationships with key industry influencers and aligned messaging with major conversations around AI and automation, positioning the company as a trusted authority before buyers ever engaged with the sales team.
Within four months, Bolt generated over 40 million earned media impressions across targeted B2B, trade, and business publications, driving a 5 percent increase in website traffic and expanding the company's reach to enterprise buyers across banking, insurance, and other process-driven sectors. The program produced 10+ influencer and industry partnerships and supported a presence at two major U.S. tradeshows, creating direct access to decision-makers at scale. The company entered the U.S. market as a recognized voice in AI workflow automation, with a communications foundation built for long-term growth.
Looking to expand into a competitive market and build credibility in the tech industry? Bolt helps technology companies turn strategic communications into measurable growth.
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Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
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