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Bolt leveraged trending skincare topics and timely news cycles, to successfully positioned this founder as a go-to expert for premier national outlets. This strategic exposure generated over 900 million media impressions, directly contributing to increased bookings and the successful opening of a third retail location.
Partner with usAs the owner of a growing multi-unit boutique brand, the client faced intense competition from both local med-spas and national skincare influencers. To support the opening of new locations, she needed to bridge the gap between a local business owner and a nationally recognized industry expert.
Bolt’s approach centered on turning the founder into a primary source for the media by staying ahead of the skincare news cycle. We developed a series of high-impact pitch angles ranging from the science of Vitamin C to the nuances of modern fillers and sun protection. By operating a Rapid Reaction News Bureau, our team ensured the founder was quoted in breaking stories on major platforms, while simultaneously building a long-term narrative around her unique philosophy on aesthetic medicine and skincare education.
Bolt’s strategy saturated major regional markets and broke into the national spotlight. The founder was featured in elite publications including Marie Claire, The TODAY Show, and The Zoe Report, creating a high-trust environment for her brand. These results translated into tangible business growth, providing the market validation necessary to drive website traffic, fill booking calendars, and successfully launch a third skin boutique location.
Is your expertise the industry's best-kept secret? Let Bolt turn your professional insights into national headlines that drive real-world business growth.
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
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