Sara Ryan on Innovative Marketing Strategies for Restaurants

January 25, 2024

With a wealth of experience in hospitality and lifestyle PR, Bolt PR Account Director Sara Ryan has provided strategic counsel and demonstrated account leadership for some of the world's most renowned chefs and restaurant brands throughout her 15-year career. In her recent article published in Modern Restaurant Management, she shares valuable strategies for restaurant owners to embrace innovation and stay competitive.

In today's rapidly evolving restaurant landscape, staying ahead of the competition requires more than just cooking up great food—it demands a recipe for innovation and a pinch of strategic thinking. The restaurant industry is expected to reach a staggering $1.2 trillion by 2030, making the competition incredibly fierce. Sara addresses the significance of building robust customer relationships to establish brand credibility and drive growth. To truly sizzle in this dynamic environment, restaurants must prioritize customer satisfaction by whipping up a delectable marketing strategy. Sara outlines four key strategies: offering seasonal and trending dishes, providing "eatertainment" experiences, boosting engagement on social media platforms, and embracing advanced technology. These approaches enable brands to foster innovation and maintain strong customer engagement.

Explore Sara's expert insights in the full article in Modern Restaurant Management.

Additionally, to gain a deeper understanding of how to adapt to the rapidly changing landscape of social media for your restaurant's success, read the insights from Bolt PR Associate Vice President Melisha Oakleaf-Wilson in her article featured in Modern Restaurant Management.

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