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April is showering us with the hottest trending topics, so grab your umbrella because today’s blog is pouring with details you won’t want to miss. From a star studded Grammy night, the ‘Wendyverse,’ Jim Carrey’s NFTs and the Twitter stock surge, we’re leaving no stone unturned.
It’s red carpet season, and the 64th Grammy Awards was the latest star studded event to showcase head turning looks, special performances and big wins. Sunday night, viewers watched as the hottest names in music took to the stage. Billie Eilish, Lil Nas X, Olivia Rodrigo, BTS and more delivered performances at the MGM Grand Garden Arena in Las Vegas. As chart-topping artists were called on stage to accept awards, a captivating video message by Ukrainian President Volodymyr Zelenskyy offered a surprise, yet somber, moment of hope.
Comedic actor Jim Carrey announced he was planning to retire from acting. At age 60, this news came as a surprise, as he continued by saying, “I feel like — and this is something you might never hear another celebrity say as long as time exists — I have enough. I’ve done enough. I am enough.” Carrey wrapped his most recent film, “Sonic the Hedgehog 2,” which hits theaters this week on April 8. While the beloved actor may be stepping away from his craft on screen, fans can still keep up with his talents via his artwork. Aside from his paintings, Carrey is launching his NFT project, Magic Hour, which he describes as a mix of painting and spoken word.
Wendy’s is cooking up new things in the metaverse with the launch of ‘Wendyverse.’ Fast food continues to keep up with the pace of the virtual world by delivering exactly what the fans ordered. On April 2, Wendy’s officially stepped into metaverse with the rollout of their 3-D world Wendyverse, in partnership with Meta. Customers and Wendy’s fans can enter this futuristic world and explore a virtual Wendy’s-themed town with their Quest 2 VR headset. "Truly a first of its kind, the Wendyverse bridges the best of today with tomorrow to show up for our fans across every world - with a Frosty and fries in hand," Wendy’s Company chief marketing officer said.
Could Facebook ads be mistargeting? As digital marketing experts, our team is reviewing the latest research conducted by North Carolina State University into why Facebook’s targeted advertising might not be 100% accurate. This new research dives into the context related to user’s activities that comprise user interest profiles. These profiles are used to target ads to specific audiences based on users’ in-app activity. This recent NC State data finds a disconnect between the way Facebook’s algorithm registers the context of a post with a 30% rate of inaccuracy. The full research paper, which will be presented at the 25th ACM Conference on Computer-Supported Cooperative Work and Social Computing, can be found here.
Tesla CEO Elon Musk is creating buzz yet again. He takes a 9.2% stake in Twitter, making him the largest outside shareholder in the social giant’s stock. Based on Twitter’s closing price last Friday, Musk’s stake is worth $2.89 billion, and Twitter shares have since surged more than 24%. With over 80 million followers on the platform, Musk publicly criticized the social media platform just days ago with a poll regarding Twitter’s free speech principles. Also, just last month he said he was considering creating a new social media platform.April is off to an action-packed start with the 64th Grammys awards, Jim Carrey’s NFT project, Wendy’s step into the metaverse, new Facebook ad research and Elon Musk’s Twitter shares.Crack open your windows to enjoy the springtime fresh air, and meet us here next Monday for more trending topics. If once a week isn’t enough, scroll our social pages 24/7 for more updates and happenings.