Bolt Trend Report - Week of Dec. 7

December 6, 2020

Happy Monday, everyone, and hope you all had a great weekend! We’re officially 24 days from 2021 and we feel your sigh of relief that 2020 is coming to an end. Instead of waiting it out, let’s put on a brave face and make the next 3 weeks count! Read through our trend report to be up-to-date on the things you need to know and what to plan for in the coming weeks.

Upcoming Holidays & Observances

  • Pearl Harbor Remembrance Day – Dec. 7
  • Hanukkah – Begins at sundown Dec. 10 – Dec. 18
  • National Ugly Christmas Sweater Day – Dec. 18
  • Potential start of College Football Bowl Season – Dec. 19
  • Teams are unknown as of now, but the first game will be the Tropical Smoothie Café Frisco Bowl in Texas
  • National "Wreaths Across America" Day – Dec. 19
  • More details on this holiday below!

Trends You Should Know

  • We mentioned this above, but National "Wreaths Across America" Day is coming up on Saturday, Dec. 19. A holiday we actually didn’t know much about before, we dug into its history today and felt it merited a spotlight! Each December on this holiday, the organization Wreaths Across America celebrate veterans by laying wreaths on the graves of those who have served. A tradition that started primarily at Arlington National Cemetery, the tradition has spread to more than 2,100 locations across the country, at sea and abroad. Those interested in supporting can sponsor a wreath or volunteer at a location near you.
  • If you’ve been waiting for a Lifetime movie about Colonel Sanders, 1) we admire your dedication to a niche genre; and 2) you only have to wait 6 more days to see it come to life. The holiday movie giant has partnered with KFC for an original mini-movie called “A Recipe For Seduction,” starring Mario Lopez as Colonel Sanders. Tune in on Sunday, Dec. 13, at noon ET for the premiere and we think it would be a lost opportunity if you didn’t have some chicken by your side for dinner…
  • Ad Age released their “2020 Marketers of the Year” list today and to no surprise, the winning title was given to the social media platform that took over 2020: TikTok. We’ve mentioned several videos that have gone viral in past trend reports and the brands that have received either praise or backlash due to them. An app that was at the beginning of the year known for dancing tutorials has now become a platform for big-name brands to interact with more consumers than ever before. We’ll be keeping an eye out for what they will do in 2021!

We hope you have an amazing rest of your week and we’ll see you back on the blog next Monday with more trends you need to know.

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