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With the digital marketing industry expected to reach a market value of $671+ billion by 2028, Bolt PR President and Founder Caroline Callaway leverages over 20 years of experience to share how companies can start implementing and capitalizing on digital marketing strategies now.
First, companies need to select the right automation and measurement tools to resolve existing pain points and enhance the existing process. From there, implement a strategy to achieve organic growth across social media, website traffic, email subscriptions and more by understanding your target audience and responding with unique content and insights that only your brand, product or service can offer. Lastly, measure impact to identify what content performs best and inform what actions to take next.
Read Caroline’s insights on Bizwomen here.
Are you interested in learning how to supercharge your brand’s digital marketing? Learn more about Bolt PR’s digital marketing strategies.