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It’s time to level up those cosmetics in your vanity and replace the junk food in your kitchen pantry with delicious options made from ingredients we can actually pronounce. Consumer packaged goods (CPG) brands are hitting the market to offer cleaner, healthier and more unique products than ever before. Not only that, but they are delivering on what consumers say they want most – sustainability. According to a report, Gen Z consumers are more likely to buy sustainable, high-quality products, and approximately 73% of Gen Z consumers are willing to pay up to 10% more for products that align with their all-natural standards.
Bolt PR is proud to put the spotlight on some of these brands that are devoted to providing only the highest quality products with heart and health at the core. You may want to have your shopping list handy because you won’t want to leave this blog without adding a few of these impressive consumer products to your cart.
Directly from the world’s leading beauty labs, Beauty Pie is disrupting the beauty industry by saying goodbye to high retailer price markups. Forget the fancy storefronts and elaborate packaging, Beauty Pie members benefit from what really matters – high-quality beauty and wellness products from Switzerland, France, Italy, Japan and beyond at the best possible prices. Founder and skincare expert Marcia Kilgore was tired of seeing beauty products retail for around 10X what they actually cost to make, so she created a way for people to get their fair share of the “beauty pie.” From best-selling skincare and makeup products to fragrances and supplements, there’s something for everyone at Beauty Pie.
Blake’s Seed Based is taking snack options to a new level. Made in a certified nut-free and gluten-free facility, those with allergies or food sensitivities can enjoy these healthy and delicious snacks with peace of mind. Company founder Blake Sorensen created these allergy-friendly snack bars after growing up as an athlete with a nut allergy and struggling to find snacks that he could eat. After swapping seeds for nuts in his own snack bars, he found that people with and without allergies enjoyed the recipes. Blake’s Seed Based offers chewy granola bars, snack bars, crispy treats, and sunflower seeds in an assortment of fun, unique flavors.
Bobo’s baked goods are made by hand, baked to perfection and made with wholesome, real ingredients. In fact, each snack has a foundation of four ingredients that you can find in your own pantry. Also, each product is made with 100% whole grain oats which help satisfy hunger, can help lower blood pressure and support gut health. Founded by Beryl Stafford, Bobo’s originated in 2003 when she and her daughter started baking homemade oat bars for their family. This family tradition has blossomed into a nationwide brand, but it still holds true to the original ingredients and recipes. From protein bars, oat bites, Dipp’d Bars and more – each snack is gluten-free, non-GMO and kosher.
On a mission to help people create healthier homes, Branch Basics is the brand that’s cleaning up the cleaning industry with plant and mineral-based formulas. This safer, more sustainable option offers a new way to reach a superior level of cleanliness. Not only are Branch Basics products better for the environment, but they remove dirt, grease and grime in just a few simple steps. First, mix the concentrate with water, shake it up, and then you’re prepared with one tool for all your cleaning needs. Branch Basics checks off all the boxes: human-safe, fragrance-free, biodegradable, non-GMO, not tested on animals, plant and mineral based, and free of harmful preservatives! Created by co-founders Marilee Nelson, Allison Evans and Kelly Love, this brand is rooted in the personal stories of each founder and their mission to remove harmful, toxic chemicals from their daily lives.
When Brianne West realized that up to 95% of a bottle of conditioner is actually water, she started her mission to revolutionize the cosmetics industry. From her home kitchen in New Zealand, Brianne made her first solid shampoo bar, eliminating plastic and water waste from the product. Since then, Ethique has grown into an international brand, moving into the U.S. first and then becoming the fastest-selling shampoo and conditioner brand on Amazon. Ethique is now sold in over 6,800 stores in 25 countries, with product lines including shampoo and conditioner bars, skincare, and products for your home and pets. Best of all, Ethique is staying true to its roots. Ingredients are cruelty free, vegan, and ethically and fairly sourced, and the company is plastic-free with sustainability still at the heart of everything they do.
Here’s a wholesome, delicious treat that’s perfect for a hot summer day. GoodPop offers plant-based frozen pops in a variety of fruity and creamy flavors, including Cherry Limeade, Watermelon Agave, Mango Chile, Double Chocolate Fudge, Strawberry Shortcake and more. This delicious brand popped up in 2009 when founder Daniel Goetz struggled to find a frozen treat that wasn’t full of artificial flavors and other questionable ingredients during a hot summer day in Austin, Texas. He took matters into his own hands and created GoodPop, crafted with real fruit, using fair trade, dairy-free and gluten-free ingredients. Not only does GoodPop serve tasty frozen treats, but they’re on a mission to make the world a brighter place through their Pledge Good Foundation which partners with nonprofits to do good in the community.
Need help concealing roots, lengthening lashes or banishing zits? We’ve got you! The Got? Brand is a female and veteran-owned beauty brand dedicated to providing natural solutions to common beauty hurdles such as greying roots, stubborn acne and unsightly nail fungus. Founded in 2019 by Stacie LaVenia and Rene LaVenia, The Got? Brand started as a temporary hair coloring solutions brand and has grown into a beauty empire that encompasses so much more. As an added bonus, their products are packed with powerful ingredients straight from nature and proven to bring lasting results, so you can spend less time worrying about how you look and more time glowing radiantly.
Next time you consider bringing cheese dip to a house party, check out the cheesy sauces made from vegetables by House Party. These dips are 100% plant-based, keto-friendly and nutrient-dense. Founder Lauren Joyner calls cheese dip “the quintessential American house party food,” and we couldn’t agree more. Choose from mild or hot Cheesy Dip, and enjoy a burst of flavor that is dairy, nut and soy free and made from vegetables. There’s no guilt in scooping up a tasty bite of House Party’s dips.
A crunchy snack with protein? Yes, please! IWON Organics protein snacks are non-GMO, gluten and soy-free, kosher, and pack in 7-10 grams of protein. Choose from their Stix or Puffs and try an assortment of delicious flavors, such as Korean BBQ, Nacho Cheese, Cheddar Cheese, Caramelized Onion and more. These snacks are all about balance, and founder Mark Samuel brought his passion for health and fitness to offer a snack that empowers people to feel like they “win” (hence the name IWON) when it comes to food. It’s time to balance nutrition and taste with a snack that tastes just as good as it is for our bodies.
Put away the junk food, it’s time for a healthier granola bar. JUNKLESS is taking things back to basics with wholesome ingredients. Founder Ernie Pang and co-founders Jim Swoboda and Larry Beyer are on a mission to create better snacks that are appealing to the entire family. Rather than containing a long list of difficult-to-pronounce ingredients, JUNKLESS products all contain eight or fewer minimally processed ingredients that are common to find in anyone’s pantry. These snacks are delicious and guilt-free and range from Cinnamon Roll Chewy Granola Bars and Strawberries Chewy Granola Bars to a line of Crispy-Chewy Protein Bars made with plant-based protein.
Welcome to beauty that’s about revealing, expressing and feeling confident in your own skin. Kosas Cosmetics, developed by founder Sheena Zadeh-Daly and CEO Jean-Marc Plisson, is clinically proven to make your skin better, even when it’s bare. Clean makeup is the future of cosmetics and Kosas is leading the charge in making their fresh, natural lineup become the new go-to when it’s time to put on a smooth, even glow for the day. With a product range including concealer-meets-eye-cream, vitamin-infused enhancer, naturally tinted sunscreen, eyebrow volumizer and countless other options, it’s easier than ever to turn your natural glow into your best glow.
We’ve all experienced that moment in the grocery aisle when we want to reach for that childhood favorite sugary breakfast cereal. Now you can enjoy that breakfast treat without the guilt with Magic Spoon. Co-founded by Gabi Lewis and Gregory Sewitz, this brand developed cereal that is zero-sugar, low-carb and packed with protein so that you get more of the good out of your cereal favorites without any of the bad. With fruity, peanut butter, cocoa, frosted, cinnamon roll, birthday cake and more options, you don’t want to miss having a box of Magic Spoon around when you’re craving the tastes of childhood with grown-up ingredients.
Oobli is the smarter dark chocolate that never sacrifices that bold chocolate flavor you’ve always loved. Developed by CEO Ali Wing and CTO and co-founder Jason Ryder, Oobli has unveiled the first precision fermentation technology of a consumer goods company to unlock the true potential of sweet plant proteins in foods. With sweetness derived from fruits, these proteins offer a sugar-like sweetness that is diabetic, gut, and climate-friendly. Oobli has continued to produce its own sweet-protein-powered products and regularly partners with restaurants and major food manufacturers in their effort to transform the world with sweetness that’s as good for you as it is for the planet.
As featured in our Black History Month consumer products spotlight, Partake Foods is the soft-baked goodness we’ve been waiting for while tolerating crunchy cookies packed with unwanted additives. Founder and CEO Denise Woodard has absolutely revolutionized the snacking industry with countless cookie options like birthday cake, ginger snap, lemon, chocolate chip and many more. Partake has also added pancake, brownie, blondie and pizza crust baking mixes to their tantalizing lineup. As if you needed any more reason to add some goodies to your shopping cart right now, all Partake products are vegan, gluten-free and top nine allergen-free.
Caffeinated snacks without the jitters is what Power Up Foods does best. Founder and CEO Ilene Chen developed the game-changing goodies, which are made with natural green tea caffeine and no refined sugars or gluten. PUF’s chocolate chip coconut cookies and double chocolate brownies are scrumptiously satisfying and boldly energizing in every sense. Whether you're looking for a pre-workout boost or a midday pick-me-up when the 3 o’clock low hits at work, these snacks will keep you fueled and focused all day long.
The future of plant-based milk has arrived, with one milk that finally does it all. CEO Laura Flanagan has paved the way for plant-based milk that doesn’t compromise on nourishment. With eight grams of plant-based protein, 50% more calcium than milk, zero lactose and certified non-GMO ingredients, Ripple is the creamy, delicious and satisfying milk option you’ve been waiting for. As a certified B Corp, Ripple is built on the truth that even the smallest actions can have far reaching impacts - creating the ‘Ripple Effect.’ From saving carbon and water to consuming less sugar, see how Ripple can create positive impacts for ourselves and our precious planet.
Founded by Serenity and Joe Carr, Serenity Kids baby food is the ultimate solution for health-conscious parents who want only the best for their little ones. With a variety of delicious, allergen-free flavors, these smoothie and food pouches are made from only the freshest, organic ingredients and contain no added sugars or preservatives. From the first taste, your baby will enjoy the smooth texture and natural sweetness while parents enjoy the convenience of the easy-to-open pouches. With Serenity Kids, mealtime becomes a joyous experience for both you and your baby, full of smiles, giggles and the satisfaction of knowing that you're doing everything you can to help your child thrive.
Hydration that is rich and oil-free is now a possibility, thanks to the new hydration peptide cream released by Shani Darden Skin Care. Founded by expert esthetician Shani Darden and featuring countless tools and skincare products designed to battle aging at the cellular level, Shani Darden Skin Care offers powerful LED devices, micro-needling and vibration therapy in addition to serums, peels and retinol options. Take back your skin health and youth with cruelty-free, paraben-free and sulfate-free skincare that is designed to make natural radiance your new default look.
Who wants candy loaded with sugar and additives that are more complicated to pronounce than stars in other solar systems? That’s right – no one! Founded by Tara Bosch, SmartSweets is committed to innovating the most delicious candy you’ve known and loved since you were a kid with 86-92% less sugar per 50g serving versus the leading traditional candy equivalents. From tantalizing sweet fish, peach rings, gummy worms and every other sweet flavor you can imagine, it’s time to fill up your secret snack drawer with delicious goodies and throw out the candy.
Founder and CEO Russell Breuer and co-founder and COO Dylan Munro wanted to reinvent dog food with only the freshest, simple ingredients in each meal. Spot & Tango was founded as the solution to meet each and every dog’s unique nutritional needs. We feed our bodies the best, and there’s no reason our pets don’t deserve the best too. From simple recipes that you can make in the comfort of your own home to affordable, personalized meal plans developed by veterinary nutritionists, there is something for every goodest boy and girl out there.
Men’s skincare brand Stryx is the first of its kind to develop cosmetics and skincare with the modern male in mind. Co-founded by Devir Kahan and Jon Shanahan, Stryx offers every tool and topical you could imagine, from concealers, moisturizers and cleansers to pimple patches, brow & beard care and kit options that bundle it all for less. This is truly the one-stop shop for men’s self-care that makes better skin possible without having to sneak some of the products from her side of the bathroom. Consider your birthday, Christmas and Valentine’s Day shopping list for him checked off with Stryx.
Here’s an organic caffeine kick that will put the sunshine in your “good morning, sunshine!” Proudly made in Winston-Salem, NC, Sunshine Beverages offers sparkling water and energy drink options in mouth-watering flavors ranging from lotus pear and blueberry lemonade, to ginger berry, tropical pineapple and more. Each drink is packed with electrolytes, vitamins and organic caffeine so that you can enjoy your morning burst of energy without the crash and dehydration. With Amanda Goers at the helm as president, Sunshine Beverages looks to grow and expand distribution to consumers across the country. We’ll drink to more sunshine in our day!
Finally, a gummy vitamin that isn’t as sugary as the peach rings in the candy aisle. Low sugar is always healthier and vitafive co-founders Nik Hall and Garrett Adair developed the brand around that standard. With options for immunity, sleep, detox, collagen and so much more, it’s easier than ever to get the nutrients you need in great tasting gummy vitamins that are vegetarian, gluten-free and naturally colored and flavored. Not only are vitafive gummies healthy and tasty, they’re also sold in eco-friendly pouches so you can #ditchthebottle and reduce plastic waste.
More water, anyone? Nearly half of U.S. adults drink below the recommended amount of water at less than three glasses per day. Founder and CEO Martin Donald Murray developed waterdrop to make hydrating more enjoyable and efficient for everyone by offering infused microdrinks, microlytes and microteas that are easily dissolved in water. Some best-sellers include the GLOW microdrink, which includes mango, cactus fruit and artichoke and the YOUTH microdrink, which includes peach, ginger, ginseng and aloe vera. It’s time to make hydrating as easy as dropping a waterdrop in your glass of water.
Here’s a guilt-free granola and cereal brand that will make you wild about a healthy breakfast. Created deep in the heart of Texas by founder and CEO Kyle Koehler, Wildway offers a suite of satisfying blends packed with nuts, seeds and a variety of flavorful fruits that will leave your taste buds tingling with excitement and your body fueled for an active day. From warm and delicious hot cereal options like blueberry flax, toasted coconut and cinnamon roll to endless granola options that also come in snack-size packs and varied as part of a subscription box membership, there is something for every hungry bear, or human, out there.
When it comes to making customers hungry for more, Bolt PR works passionately with CPG brands to make their products stand out in a bold and irresistible way. With content that drives thought leadership, media coverage that charges brand awareness, and digital marketing that generates leads, we drive demand and generate revenue for consumer products brands. When it’s time to take your products from virtual shopping carts to online purchases, talk to the experts with the proven track record.