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As a leading consumer product PR agency, our Bolt PR team has decades of experience securing press for thousands of consumer products, from CPG to consumer tech and everything in between. Now we’re sharing the tried and true strategies and insider knowledge for how to generate awareness, elevate recognition, and drive demand for your product through impactful media coverage.Download the Playbook
We are the agency trusted by leading and emerging consumer product brands. From the consumer tech brand taking over share of voice in a new market, to the consumer lifestyle app reaching 2 million daily users in its first year, we know what it takes to secure meaningful product coverage that drives business results.
When executed correctly and thoughtfully, products can shine in the media, and the resulting press can leave a lasting imprint on your brand. Now we’re sharing our tried-and-true formula, built from decades of telling the stories of products and the disruptive brands behind them. Our track record includes:
Sold out multiple consumer products within days of launch
Positioned several brands for acquisition well ahead of projections
Secured retail distribution and demand for a second product line
Through our work with consumer products brands, we’ve seen firsthand the impact of product press and how the right coverage can change the course of a product’s future. From how to get started with product samples, to what to do after the coverage runs, this playbook will serve as your step-by-step guide to drive consumer interest and sales through product press.