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Secrets to Successful Franchise Openings.

As a leading franchise PR agency with more than 20 years of experience, Bolt PR has been a partner through every stage of franchise expansion. Now we’re sharing our strategies, insights, recommendations and resources with you, to set you up for success in the weeks leading up to your new franchise location opening.

Download the Playbook
hands holding franchise playbook

Why Should I Download the Playbook?

We are the agency trusted by leading and emerging franchises, from our very first QSR client with one location that expanded quickly into an international franchise in just a few years, to the well-established fitness franchise brand with more than 400 locations and counting.

Whether it’s your first opening or your 500th, get the tried and true best practices for franchise openings from the PR team who’s done it successfully hundreds of times across multiple franchise categories. Our track record includes:

bearded man in suit holding mirror ball and big glass of champage

Red Carpet
Events

Rolling out the red carpet for more than 250 influentials at a single VIP Preview Party

young man jumping in air with stylized green sunglasses

Pre-Opening
Registrations

Signing up more than 500 pre-opening members before the doors officially opened

man and woman leaning back wearing stylized sunglasses

Create
Demand

Creating lines around the block waiting to try a new franchise’s menu offerings

Our Franchise Experience
American Residential Services logo
Applebee's logo
Aroma Joe's logo
Chick-fil-A logo
Chuy's Tex Mex logo
Coldwell Banker logo
Cyclebar logo
DryBar logo
Endurance House logo
Famous Dave's logo
Freedom Boat Club logo
LaserAway logo
McDonalds logo
NextHome logo
Orange Theory Fitness
petfolk
Planet Fitness logo
QDOBA
Rubio's logo
Scoop Soldiers logo
Smashburger
Steri-Clean logo
Two Men and a Truck logo
We Olive and Wine Bar logo
Yogurtland
American Residential Services logo
Applebee's logo
Aroma Joe's logo
Chick-fil-A logo
Chuy's Tex Mex logo
Coldwell Banker logo
Cyclebar logo
DryBar logo
Endurance House logo
Famous Dave's logo
Freedom Boat Club logo
LaserAway logo
McDonalds logo
NextHome logo
Orange Theory Fitness
petfolk
Planet Fitness logo
QDOBA
Rubio's logo
Scoop Soldiers logo
Smashburger
Steri-Clean logo
Two Men and a Truck logo
We Olive and Wine Bar logo
Yogurtland

The Future of Franchise Openings

Through these partnerships and collaborations with both franchisor and franchisee, we’ve come to understand a few very simple truths that every franchise brand, regardless of industry, knows. When the offering is perishable and the customer has infinite alternatives, we have to make every interaction count. We must surprise and delight, make lasting first impressions and remain authentic through every encounter. We must always make decisions with the customer experience at the forefront. And we must celebrate and recognize the front line, the team, every step of the way. When we do this, we win.

Are you ready to supercharge your franchise marketing and PR?

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