Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Looking to stand out at the largest consumer technology expo, the health and wellness leader turned to Bolt PR to craft a PR strategy that would cut through the noise. Leveraging years of experience at CES coupled with a creative media relations strategy, Bolt PR delivered high-impact and on-target coverage that elevated the global brand in the U.S. market.
Partner with usThe Consumer Electronics Show (CES) is one of the largest expo events in the country, bringing together thousands of brands and products. Capturing media, influencers and consumer interest during the expo is often challenging and competitive, particularly for lesser-known brands. With limited U.S. market exposure and awareness, the global health and wellness leader needed a strategic and story-driven approach to capture interest and secure media opportunities during the show.
To effectively cut through the clutter of brands attending CES, it was critical that Bolt PR’s strategy focused on educating the market, while demonstrating the stories behind the award-winning brand and products. For maximum impact, we crafted and executed an integrated PR strategy that spotlighted brand history and legacy, while showcasing product innovations and differentiators. To clearly communicate this, we developed several assets for the event, including key messaging, press kits, press releases, and more to ensure a cohesive and strategic positioning in any materials. Leveraging these assets, our team built dynamic lists of target attendees, identifying key media, influencers and partners that would be interested in the health and wellness tech brand’s business and product offerings. Through a customized approach, we crafted specific story angles that would resonate with these contacts to generate interest and secure meetings on the show floor.
The integrated PR strategy delivered on all fronts - securing key meetings with target media and influencers during the show. Our team facilitated not only on-site interviews, but also product demonstrations and trials. Our efforts generated over 25 pieces of coverage across national and industry trade publications, reaching an audience of over 3 billion impressions. In addition, this approach elevated the brand’s positioning, particularly in the US market, driving introductions with prospective retail partners and locations.
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
.png)
