Serving Up Hand-Crafted Campaigns

Bolt PR was charged with managing corporate, trade and local market media relations for new market entries and new franchises, new product launches, seasonal promotions, and key brand storylines. From holiday activations and PR stunts, to strategic unit growth initiatives, Bolt delivered national and in-market media coverage, publicized grand openings, introduced product launches, conceptualized and executed influencer activations in full, organized on-premise media tastings, and managed cross-promotional activations with local and national organizations.

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The Challenge

A Compelling Storyline to Win Share of Voice

The QSR category is deeply saturated and requires elevated thinking and creative ideas to stand out. The PR experts at Bolt stepped into the heat of the proverbial kitchen… and delivered. From selling out a product release overnight, to organizing a major NYC publicity stunt, our sizzling campaigns drove widespread consumer interest, demand and traffic into the restaurant locations. Through planning social media influencer outreach, targeting coverage in major news outlets, and coordinating on-sight events to seamlessly integrate with social media campaigns, our dream team smashed goals and elevated share of voice.

Services Provided
Proactive Media Relations
Influencer Engagements + Activations
Partnerships + Events
Press Material Development

The Solution

Hot Ideas For Flavorful Results

In one of our many campaign activations, we took the streets of New York City, a dense media hub and destination for several restaurants and catering opportunities, to deliver a viral activation. Partnering with a well-known influencer, we conceptualized and executed a PR stunt, complete with charitable activation, from soup to nuts. While in-market, we also organized catered lunch media drops with Cosmopolitan, Inc Magazine, Nation’s Restaurant News, and Rachael Ray Every Day, among others. This single activation landed coverage in/on People Magazine, Refinery29, FOODBEAST, USA Today, Good Morning America, Today.com, Thrillist, PopCulture.com, Fast Casual, and International Business Times, to name a few, and exceeded the QSR brand’s impressions goals by more than 100 million!

Media Coverage
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The Results

Biting Into A Billion Editorial Impressions

In just the first year of partnership, Bolt PR dramatically increased unique media impressions from the brand’s prior PR agency, achieving 1.8 billion unique media impressions, a 183% lift year-over-year. Our team secured millions of impressions in key markets and drove consistent in-store traffic as our program became the standardized local marketing plan for restaurant units in dozens of markets.

1.8B
Media Impressions
+183%
Impressions
+103%
exceed client goal