Finding The Sweet Spot For An Online Bakery

An online bakery with an inspiring story was ready to add a brick-and-mortar retail location to serve customers both near and far, and Bolt stirred up the perfect PR strategy to bring the heat. With a laser focus on promoting the grand opening of the brick-and-mortar location and continued efforts in boosting excitement for their gourmet treats, media expertise was at the top of the menu.

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The Challenge

Launch Local Bakery While Serving Ecommerce Audience.

With an established ecommerce bakery and sweet treats that could be ordered across the country, adding a brick-and-mortar spot with a taste of home would require just the right ingredients. The Bolt team rolled up their sleeves and took on the tall order to elevate ecommerce brand awareness while setting the scene for a buzzworthy local bakery grand opening.

Services Provided
Proactive Media Relations
Partnerships + Events
Influencer Engagements + Activations

The Solution

Taking a Bite Of The Market Locally And Online.

Bolt charged ahead with media relations efforts to generate coverage incorporating the bakery’s story, recipes and product reviews. As for the grand opening, our team coordinated event attendance, one-on-one interviews and photo opportunities, product reviews, and more. In addition, we spearheaded a blogger and influencer campaign to drive trials and online reviews, and elevated social media content, graphics, ads and community management to connect with both the local bakery and ecommerce consumers.

Sample Of Media Coverage
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The Results

One Billion Media Impressions Hot Out Of The Oven.

A four-page spread in Better Homes & Gardens Diabetic Living Magazine? Spread that on your morning muffin. We secured more than 49 million media impressions in three months for grand opening coverage, and racked in one billion media impressions from overall media outreach. Along with the impressive four-page magazine spread, Bolt landed three large stories in the Boston Globe and additional feature coverage in Diabetes Health Magazine, the Huffington Post, Boston Magazine, Daily Candy, Daily Meal, SheKnows, InStyle, Everyday with Rachael Ray, and more. All of this while organically growing Facebook following to more than 4,000 fans.

Media Impressions
Grand Opening Media Impressions
Organic Facebook Following