Engaging New Audiences Online.

In the recruiting space, the goal is to pair perfect candidates with the perfect job. Bolt PR helped this B2B technology client do that, while growing and engaging their online audience, and potential candidate pool.

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The Challenge

Building Brand Awareness + Organic Social Engagement.

A leading B2B services and technology solutions provider turned to Bolt PR to elevate its brand awareness and engage new audiences online. The brand was looking to grow in the B2B space in front of potential clients and investors, as well as grow their number of candidates to enhance their recruitment technology platform.

Services Provided
Proactive Media Relations
Social Media Marketing

The Solution

Thought Leadership Positioning + Timely Industry Trends.

With a focus on thought leadership and positioning this client as the authority in the recruiting space, Bolt PR’s strategy included an integrated approach of digital marketing, content development and PR services. In addition to traditional media relations, we developed, contributed thought leadership articles, LinkedIn content for professional and personal pages, and managed online community engagement by showcasing features and diving into online industry trends.

Media Coverage
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The Results

Exponential Growth in Audience + Engagement.

In the first few months of partnership, our team has secured media coverage in print, online and broadcast outlets that include: Business Insider, Bizwomen, FOX Business, and Inc. Magazine, to name a few. With a focus on establishing a unique brand voice online with an emphasis on interacting with new and prospective clients, our team drove an increase in new followers, engagements and overall impressions across Facebook, Instagram, LinkedIn and Twitter. We focus on engaging, creative and entertaining content that is on-brand and sparks conversation.

Increase in Facebook Net New Followers
Increase in LinkedIn Engagements
Increase in Instagram Engagement Rate