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With its solid background in the food and beverage industry and experience in the franchise sector, Bolt PR launched a strategic media relations campaign and crafted a franchise playbook tailored for new and existing store locations. This initiative was designed to create a buzz around new locations and ensure that marketing momentum was sustained as the bakery chain expanded its footprint nationwide. The goal was to nurture brand growth nationally while fostering solid ties within each local community.
Partner with usAs the brand set its sights on new markets, it quickly became evident that securing impactful media coverage would be essential for its sustained growth. Franchisees needed substantial support in local marketing strategies to cultivate meaningful relationships with their communities and encourage customer visits. Bolt PR rose to the challenge, developing a flexible approach to establishing national brand authority alongside its competitors while generating immediate in-store traffic through vibrant local campaigns tailored to new and existing locations.
Bolt PR launched a targeted media relations strategy to elevate brand awareness, highlighting the bakery chain’s team, store openings, limited-time offerings and seasonal promotions. The campaign targeted various media outlets to reach a broad audience. Additionally, the agency developed a specialized roadmap and playbook for franchisees to use as part of new store opening initiatives. The playbook provided franchises with a tailored guide for effective media outreach, community relations, and in-store events such as grand openings and VIP events, empowering corporate and franchisee teams to impact their local communities significantly.
Bolt PR garnered 118 media placements, resulting in close to 5 billion impressions that solidified the brand's presence on both national and local stages. Features in major outlets such as Yahoo, USA Today, and TODAY.com, along with leading industry trade publications, established the bakery chain as a trusted and reputable brand. Locally, the playbook and grand opening strategies enabled franchisees to enhance in-store traffic, strengthen community ties, and cultivate enduring brand loyalty. This strategic approach not only served as a replicable model for nationwide growth but also laid a solid foundation for the chain's continued success as it ventures into new
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