PR and Digital Marketing for B2B Tech Firm Engages New Audiences Online

In the recruiting space, the goal is to pair perfect candidates with the perfect job. Bolt PR helped this B2B technology client do that, while growing and engaging their online audience, and potential candidate pool.

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The Challenge

Building Brand Awareness + Organic Social Engagement

After the B2B tech and services provider launched its newest tech platform with no media attention, they knew they needed a B2B PR and digital marketing agency with the business, technology and industry trade media contacts and know-how to create awareness and build demand with potential clients and candidates.

Services Provided
Proactive Media Relations
Social Media Marketing
Thought Leadership Articles

The Solution

Thought Leadership Positioning + Timely Industry Trends

With a focus on thought leadership and positioning this client as the authority in the recruiting and technology space, Bolt PR’s strategy included an integrated approach of digital marketing, content development and PR. In addition to traditional media relations, our team developed, contributed thought leadership articles, LinkedIn content for professional and personal pages, and managed online community engagement by showcasing features and driving the conversation around recruiting and technology industry trends.

Sample Of Media Coverage
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The Results

Exponential Growth in Audience + Engagement

In the first few months of partnership, our team has secured media coverage in print, online and broadcast outlets that include: Business Insider, Bizwomen, FOX Business, Inc. Magazine, SHRM, and POPSUGAR to name a few. With a focus on establishing a unique brand voice online with an emphasis on interacting with new and prospective clients, our team drove an increase in new followers, engagements and overall impressions across Facebook, Instagram, LinkedIn and X (Twitter).

Increase in Facebook Net New Followers
Increase in LinkedIn Engagements
Increase in Instagram Engagement Rate

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