Advancing Telehealth Benefits to Patients + Providers

Connecting patients to specialized physicians through secure mobile video appointments, this telemedicine app was the technology both consumers and providers needed to meet healthcare needs in the digital age. With a thorough checkup of the brand, we crafted compelling press materials to tell the story of this future-thinking business.

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The Challenge

Treating the Needs of Patients and Physicians

With a target of regional and national media outlets, and healthcare and technology trades, our team was prepared to make the right connections for healthy growth. Working with several third-party groups, such as health insurance companies and healthcare practices, our experts diagnosed the challenges and faced them head on for maximum success. This would require identifying strategic community groups and event opportunities to coordinate ways to drive added exposure, awareness and credibility.

Services Provided
Proactive Media Relations
Partnerships + Events
Press Material Development
Reactive + Rapid Reaction News Bureau
Thought Leadership Articles

The Solution

A Prescription for Impactful Brand Exposure

Through expert storytelling and strategic outreach, our team developed press materials to amplify the brand narrative and secure highly targeted media coverage. Along with gaining significant publicity, Bolt PR also positioned the telemedicine app for partnerships with Blue Cross Blue Shield of North Carolina, Carolina Partners in Mental Health, Tandigm Health, and others.

Sample Of Media Coverage
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The Results

A Lifeline to Healthy Partnerships

Through a differentiated narrative, crafted storytelling, diversification of storylines to share various perspectives surrounding the brand, and our team’s expert pitching, we secured more than 170 press stories, totaling over 108 million media impressions. Sample story placements included top local, business and trade outlets, such as Forbes, FOX News, SmartBrief, the News & Observer, Triangle Business Journal,, Med City News, Becker’s ASC Review, Electronic Health Reporter and Health Data Management, to name a few. The volume and resulting credibility from the press coverage further positioned the brand to land significant healthcare industry partnerships, as well as launch additional product releases.

Media Impressions
Press Articles
Contributed Articles