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Connecting patients to specialized physicians through secure mobile video appointments, this telemedicine app was the technology both consumers and providers needed to meet healthcare needs in the digital age. With a thorough checkup of the brand, we crafted compelling press materials to tell the story of this future-thinking business.
Partner with usWith a target of regional and national media outlets, and healthcare and technology trades, our team was prepared to make the right connections for healthy growth. Working with several third-party groups, such as health insurance companies and healthcare practices, our experts diagnosed the challenges and faced them head on for maximum success. This would require identifying strategic community groups and event opportunities to coordinate ways to drive added exposure, awareness and credibility.
Through expert storytelling and strategic outreach, our team developed press materials to amplify the brand narrative and secure highly targeted media coverage. Along with gaining significant publicity, Bolt PR also positioned the telemedicine app for partnerships with Blue Cross Blue Shield of North Carolina, Carolina Partners in Mental Health, Tandigm Health, and others.
Through a differentiated narrative, crafted storytelling, diversification of storylines to share various perspectives surrounding the brand, and our team’s expert pitching, we secured more than 170 press stories, totaling over 108 million media impressions. Sample story placements included top local, business and trade outlets, such as Forbes, FOX News, SmartBrief, the News & Observer, Triangle Business Journal, WRAL.com, Med City News, Becker’s ASC Review, Electronic Health Reporter and Health Data Management, to name a few. The volume and resulting credibility from the press coverage further positioned the brand to land significant healthcare industry partnerships, as well as launch additional product releases.
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
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