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When a Texas whiskey original wanted to expand its story and products beyond the Lone Star State, we saw the opportunity for a story that could resonate from deep in the heart of Texas and beyond. Recognizing the need to build brand and product awareness with both the industry and consumers, we poured up a glass and got to work. Within two years, this small spirits brand was one of the fastest growing in the industry.Partner with us
In order to expand beyond Texas, the whiskey brand needed to build authentic awareness and craft conversation across the country, demonstrating the quality of the product and those behind it to develop a loyal customer base nationwide. With competitors popping up across the Lone Star State, it would be vital to make their name and product known for all the right reasons.
With limited product availability beyond the regional market, we developed a multi-faceted PR strategy leveraging strategic media relations, influencer marketing and event activations to put the brand’s product and people in front of the spirits industry voices that mattered most. Understanding the spirits category and nuances of what made this particular whiskey so special, we crafted materials that provided educational insights on the one-of-a-kind brand to demonstrate not only the craftsmanship behind it but also the approachability. In order to provide authentic experiences, we orchestrated media trips and exclusive visits to the whiskey distillery to provide greater understanding of who the brand is and why it was quickly gaining buzz.
As a result, we secured hundreds of placements across local, regional and national media, spotlighting the award-winning products and brand heritage - all without losing sight of their Texas roots. Through our customized approach to key spirits industry players, we built relationships and awareness in new markets, driving in-depth feature stories that capture the heart of who the whiskey brand is and where it’s going. In addition to securing on-target press coverage, Bolt PR was named PR agency of the year in this spirit's category for our work in elevating the brand’s profile.