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See how we deliver superior value across every dimension of restaurant & franchise communications
| Service | Bolt PR ★ | Big PR Agencies | Freelancers | Non-Specialist PR Firms |
|---|---|---|---|---|
| 1 Grand Opening Strategy | Builds pre-opening buzz, media previews, influencer tastings, and opening-day momentum tied to traffic goals. | Often templated playbooks used across multiple clients. | Can support locally but lacks scale. | Opening coverage secured without sustained follow-up. |
| 2 Multi-Unit & Franchise Growth Support | Aligns PR with franchise development, investor visibility, and market expansion. | Corporate focus may overlook local traction. | Limited ability to support multi-market growth. | Strong locally, weak nationally. |
| 3 Traffic-Driven Campaigns | Designs seasonal promotions, menu launches, and activations built to increase foot traffic and sales. | Creative may win awards but not tied to measurable traffic. | Tactical support without full integration. | PR is not always aligned to revenue goals. |
| 4 Local + National Media Integration | Combines hyper-local buzz with national brand storytelling for layered visibility. | National focus often ignores local operators. | Primarily local media contacts. | Regional strength without national amplification. |
| 5 Influencer & Food Creator Strategy | Curates tastemaker partnerships aligned with target demographics and market growth. | Influencer programs siloed from media strategy. | Limited vetting and negotiation leverage. | Influencer-heavy without earned validation. |
| 6 Reputation & Crisis Management | Proactive messaging plans for health issues, franchise disputes, and brand risks. | Slower internal approvals during crises. | Limited crisis depth. | Reactive rather than preventative approach. |
| 7 Franchise Communications | Develops messaging for franchise recruitment, FDD visibility, and growth announcements. | Focused on consumer PR over franchise sales. | Outside most freelancers' scope. | Limited understanding of franchise economics. |
| 8 Event & Community Activation | Drives community partnerships, charity events, and local activations that build loyalty. | Large-scale but less community-focused. | One-off event promotion. | Lacks integrated amplification. |
| 9 Digital + PR Integration | Connects earned media with geo-targeted ads, SEO content, and social to convert awareness into visits. | Digital and PR teams often siloed. | Limited paid digital expertise. | PR-focused without performance layer. |
| 10 Measurable Sales Impact | Tracks traffic spikes, engagement lift, franchise inquiries, and revenue signals. | Reporting emphasizes impressions. | Informal tracking. | Metrics inconsistent or not tied to sales. |
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
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