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See how we deliver superior value across every dimension of consumer tech communications
| Service | Bolt PR (Consumer Tech Specialist) ★ | Big PR Agencies | Freelancers | Other PR Firms |
|---|---|---|---|---|
| 1 Product Launch Strategy | Orchestrates integrated launch moments across media, influencers, retail, and digital for concentrated demand spikes. | Large-scale but often templated; slower execution cycles. | Can manage outreach but lacks multi-channel integration. | Launches handled as standard PR announcements. |
| 2 CES & Major Event Activation | Builds pre-, during-, and post-event momentum with media briefings, influencer demos, and digital amplification. | Heavy event presence but diluted attention across clients. | Limited bandwidth for major activations. | Event support lacks layered amplification. |
| 3 Retail & E-Commerce PR Integration | Aligns earned media with retail sell-through and DTC conversion goals. | PR and retail marketing often siloed. | Rarely integrated with retail strategy. | Focused on coverage, not conversion impact. |
| 4 Influencer + Media Alignment | Blends creator partnerships with editorial storytelling to build credibility and demand. | Influencer programs run separately from PR. | Limited influencer vetting and contracts. | Often influencer-first without strong media validation. |
| 5 AI & Emerging Tech Positioning | Translates complex innovation into compelling consumer narratives. | Risk-averse positioning; slower to adapt to emerging trends. | Dependent on personal technical knowledge. | Generic messaging lacks technical fluency. |
| 6 Executive Thought Leadership | Elevates founders and product leaders as category voices. | Focus skewed toward corporate messaging. | Limited capacity to build sustained platforms. | Product-focused; misses executive visibility. |
| 7 Performance Measurement | Tracks share of voice, backlink authority, traffic lift, retail traction, and revenue signals. | Emphasis often on impressions and reach. | Measurement tools limited. | Reporting inconsistent and not tied to business impact. |
| 8 Community & Cultural Relevance | Connects products to lifestyle trends, cultural moments, and audience passion points. | Larger campaigns lack niche authenticity. | Hard to scale culturally relevant activations. | Campaigns lack depth in audience targeting. |
| 9 Multi-Market Scalability | Executes national visibility while tailoring local retail and regional campaigns. | Strong scale but less customization. | Solo operators cannot scale nationally. | Regional strength without national coordination. |
| 10 Long-Term Brand Authority Building | Builds durable credibility through sustained coverage, partnerships, and search visibility. | Campaign cycles tied to budget phases. | Short-term focus due to capacity. | Focused on short bursts rather than compounding momentum. |
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
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