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Bolt PR’s Founder and President Caroline Callaway shares her insights and best practices on how to leverage media coverage to grow a business. Overall, she stresses the importance of having a clear understanding of target audiences and the media outlets that reach these demographics. By identifying the publications or channels that a specific audience consumes, businesses can better tailor their PR and marketing strategies, thereby increasing the chances of securing coverage. Caroline emphasizes the value of building and strengthening relationships with journalists and reporters by providing them with relevant and timely information, respecting their deadlines, and being responsive to their inquiries.
Other key insights include:
- When it comes to measuring the impact of media coverage, use metrics such as website traffic, social media engagement, and sales.
- Businesses should be strategic in their approach to PR and not rely solely on media coverage, but also explore other marketing channels such as social media and influencer marketing.
Overall, the article provides practical tips and insights for businesses looking to leverage media coverage to grow their brand and reach a wider audience.
Read the full article in Authority Magazine here.
Interested in more expert insights from Caroline? Read her 5 Raw Truths About Hiring a PR Agency.