ChatGPT: How Bolt PR Embraces the Power of AI

February 13, 2023

When the stuff of science fiction becomes science fact, the world catches its breath and waits in wonder. 

The new kid on the digital block? OpenAI’s ChatGPT. At Bolt PR, we believe there is only one way to view an intelligent emerging technology – as an opportunity. Accomplishing more at a faster pace with sharp AI software to propel efforts and creativity is ours for the taking, and our content development team was chomping at the bit. Because, it’s not about the right hand competing with the left, it’s about using every ounce of innovation to craft the ultimate storytelling experience to lift PR, digital marketing and content creation from the one-dimensional pages and into the sphere where dreams are made reality and results are achieved.

So, what exactly is ChatGPT? For that, let’s turn it over to our partner, OpenAI’s newest software to explain itself, in its own words. 

Over to you, ChatGPT: 

ChatGPT is a large language model developed by OpenAI that is trained on a massive amount of text data. This model is designed to generate human-like text and can be used for a wide range of natural language processing tasks.

Smart explanation, ChatGPT, but here’s a little more from the human minds at Bolt. 

What is ChatGPT and How Does It Work? 

It’s not your average robot. GPT stands for Generative Pre-trained Transformer model, which is a machine learning model that uses a transformer architecture to perform various specific tasks. 

Using a smaller amount of task-specific data, the model is trained to predict the next word in a sentence, given the context of the previous words and written works. This pre-training allows the model to learn rich representations of the text data, which can then be used for language translation, text summarization and advanced question answering.

This advanced question-answering software is specifically designed for “conversational” AI applications and can generate human-like responses to text input. In a way, it’s like having a conversation with that super smart friend who seems to know the answer to everything. The model is capable of understanding context in human conversation and can generate appropriate responses. 

How is ChatGPT Applied to Marketing?

ChatGPT can be used for a wide range of natural language processing tasks in the PR and marketing world, including but not limited to:

  • Language translation
  • Text summarization
  • Question answering
  • Text generation
  • Chatbot development
  • Text classification

Marketers have made the mistake of assuming ChatGPT will replace bodies in the agency setting and cause a massive wave of unemployment. We’re here to put all worries and woes to rest, because humans are still very much needed to foster the true narrative experience through content, because we believe in finding the heartbeat in every brand’s story. While AI artwork and writing is brilliant and surprisingly human-like, there are a few wrinkles in the process that require the guiding hand of experienced human professionals.

ChatGPT will serve as the expert on complex topics, such as supply chain management and cybersecurity applications and write about those topics in perfect grammatical detail. The copywriters and content creators can then take the knowledge shared by the software and add a brand voice and storytelling that resonates with human readers. The result is more high-quality content with fewer mistakes at a faster pace. It’s a perfect partnership – not a replacement – which is something every digital marketing professional should keep in mind. 

Where is ChatGPT going next? 

ChatGPT is a powerful model that can generate human-like text and is capable of understanding the context of a conversation. However, the model is not perfect and has some limitations that will need to be solved in future models. Experts are working around the clock to make limitations such as data bias obsolete and accuracy of response even greater than before. 

Just as it was once difficult to predict how the first iPhone was going to impact society, it is difficult to predict exactly what ChatGPT will be able to do in the future, as it is a machine learning model. Its capabilities evolve based on the data it is trained on as well as the advancements in the field of artificial intelligence. However, as the field of AI continues to advance, ChatGPT's performance in language understanding and generation will improve, and it may even be able to complete more complex tasks such as summarization, translation, and question answering with greater accuracy. Additionally, the model may be integrated into a wider variety of apps and programs in the future, such as the Metaverse. 

ChatGPT, why don’t you take us home and wrap up this exciting blog?

Sure! Let’s try this: Wrap up time! ChatGPT is like a superpower for language. It's an AI brain created by the brilliant people at OpenAI that can crank out human-like text in response to what you type. Whether you're looking for help with customer service, want to write a killer novel, or just chat with an AI friend, ChatGPT is up to the task. It's trained on tons of information, so it can hold a conversation, answer questions, and even crack jokes. Overall, ChatGPT is a pretty amazing tool that's changing the game for how we use AI in our daily lives.

To partner with the PR, digital marketing and content development professionals who harness the power of the latest tech tools and value human expertise and client relationships, chat with the Bolt PR team today.

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