Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
In the consumer packaged goods space, the competition is fierce. When consumers have endless choices, why should they choose your products over others? It all comes down to using successful CPG marketing strategies to help drive brand awareness, build trust and cultivate a devout following. Using an integrated marketing approach can position your brand strategically in front of new customers, helping your product fly off the shelves.
For CPG brands, having a strong online presence is crucial to your success. Knowing your target market and reaching prospects can help your brand build awareness and create a loyal customer base. Understanding where your customers are getting their information and where they are shopping can help drive your marketing strategies through the use of integrated campaigns. If you’re not sure where to start, leverage the experts at a CPG marketing agency to help guide your marketing efforts and amplify your brand’s reach.
CPG marketing strategies can include a mix of services from public relations and events to digital marketing and more. Let’s dive in and explore five strategies your CPG brand needs to drive momentum and build customer retention.
Social media is a must for any consumer packaged goods company. Building your brand’s following begins on social media. By generating relatable and engaging content that shows the value of your products, brands can build loyalty and engagement within their social communities. Social media allows your brand to be seen far and wide, reaching new markets, customers and opportunities for growth. Beyond an organic social media strategy, paid social media ads can expand your reach and awareness even further through the use of interests or demographic-based targeting, opening new avenues for business growth and converting new audiences into brand loyalists.
Search engines are the first place people go when searching for a new product. Search Engine Optimization (SEO) is the process of increasing your website's visibility in search engine results pages (SERPs). When users search for a product, they want the top results, fast. Over 91% of users only look at the first page of results, so appearing at the top of searches isn’t just a nice-to-have; it’s vital to your brand’s overall awareness, reach and visibility. Not only does SEO help your brand in the SERP, but it also increases your chances of appearing in AI overviews. When your website has strong, authoritative content, AI systems can pull your product or website into the overviews for quicker discoverability.
In addition to appearing at the top of the organic search results, mentions in earned media build your brand’s credibility. Public relations drives newsworthy coverage on trusted, third-party sources that often have high domain authority. Like SEO, earned media plays a role in determining what appears in AI overviews, so when your CPG brand is mentioned in trusted media outlets, AI systems take this as a signal. For example, if you are a beauty and fashion brand, consistent mentions in online fashion publications will create a connection between your brand and the industry. When users search for top beauty products, your brand has a greater chance of appearing in the AI overview. Over time, public relations can foster long-term success by aligning your brand, industry, and media contextually.
Events and activations, such as product launch events or milestone celebrations, provide the opportunity to show off your product line and invite new customers to learn more and celebrate your brand. Successful events are extensively planned, executed and strategically attended by key members of the media and influencers, allowing these key voices to learn more about your brand, test products and speak with stakeholders about value and offerings. Through the mix of media and influencers in attendance, your brand can reach new audiences and markets, while gaining valuable feedback in real-time.
With many consumers turning to e-commerce for their shopping experience, brands must meet their customers where they are and be visible in online ads. Whether it’s through search, shopping or social media ads, knowing where your audience is browsing marks the first step towards successful paid advertising efforts. After identifying which channels will resonate with your audience, determine your budget, campaign creative and targeting options to maximize efforts. You may also want to consider running multiple ads on different platforms to reach customers at different points of the customer journey. For example, social media ads can drive awareness for your brand and product and reach those in the consideration stage. Google search campaigns can capture user intent and reach customers looking to make a purchase now.
Building an effective CPG marketing strategy doesn’t happen overnight. It takes consistent efforts across integrated campaigns to build long-term success. Working with the right team and using an integrated approach are key factors to success. Bolt PR is an experienced consumer PR agency that can help generate buzz for your brand. Contact us today to learn more about our CPG marketing strategies and services.
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
.png)
