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Once this new author crafted her expert non-fiction book about the stages of recovery, it was our job to put the book centerstage. By successfully attracting national attention, we utilized the media coverage and impressions as a catalyst to propel the next steps toward future book development and impact.
Partner with usIn today’s highly saturated and competitive author landscape, an overall lack of awareness can squander books - causing these works of art to fade into the abyss. The strategy and approach for book marketing is tailored for each author, but the strategies remain true - book publicity paired with author branding and appearances are the must-do’s to create maximum impact and drive book sales.
Unique to this client, our author is a licensed social worker and lead therapist with a personal experience related to her non-fiction book. We tapped into her expertise for hard-hitting news jacking opportunities to offer her expert commentary, while also telling the personal experiences through a human interest lens. We proactively reached out to media contacts to share the author’s story, capitalized on trending news, submitted book excerpts and other thought leadership pieces, and conduct a New York City press tour to meet face-to-face with media.
In total, Bolt PR secured more than 1.3 billion regional, national and international media impressions on behalf of the new author. We also helped position the book in the #4 spot on Amazon rankings in the Self-Help genre, and #1 on Kindle in three categories. We helped this author achieve her own ranking on Amazon in the top 25 in her genre, as well as edited and publicized a highly successful second book.
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
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