Award-winning Lead Therapist Launches Book

Once this new author crafted her expert non-fiction book about the stages of recovery, it was our job to put the book centerstage. By successfully attracting national attention, we utilized the media coverage and impressions as a catalyst to propel the next steps toward future book development and impact.

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The Challenge

Capturing Eyes Across the Country to Make Impact.

In today’s highly saturated and competitive author landscape, an overall lack of awareness can squander books - causing these works of art to fade into the abyss. The strategy and approach for book marketing is tailored for each author, but the strategies remain true - book publicity paired with author branding and appearances are the must-do’s to create maximum impact and drive book sales.

Services Provided
Proactive Media Relations
Thought Leadership Articles
Press Material Development

The Solution

Sharing a Personal Story, Backed by Medical Expertise.

Unique to this client, our author is a licensed social worker and lead therapist with a personal experience related to her non-fiction book. We tapped into her expertise for hard-hitting news jacking opportunities to offer her expert commentary, while also telling the personal experiences through a human interest lens. We proactively reached out to media contacts to share the author’s story, capitalized on trending news, submitted book excerpts and other thought leadership pieces, and conduct a New York City press tour to meet face-to-face with media.

Sample Of Media Coverage
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The Results

Newly Minted Best-Selling Author Launches Second Book.

In total, Bolt PR secured more than 1.3 billion regional, national and international media impressions on behalf of the new author. We also helped position the book in the #4 spot on Amazon rankings in the Self-Help genre, and #1 on Kindle in three categories. We helped this author achieve her own ranking on Amazon in the top 25 in her genre, as well as edited and publicized a highly successful second book.

Billion Media Impressions
Amazon Ranking in Genre
Kindle Ranking in 3 Categories