What to Share on Social Media

One excuse from professionals as to why they should not be on social media is that they have nothing to say.  And one of these conversations occurred the day after I received an e-newsletter from this person.  I have a suspicion that there is not a lack of words or content keeping these folks away from tweeting and facebooking, but rather a lack of direction and education on what is appropriate content to share on social media.

Here is a list ideas to share and post:

• Links to your blog
• Links to articles you are reading
• Youtube videos
• Insightful commentary on trending topics or current events
• Company news
• Links to company news coverage
• Photos from an event or every-day life
• Information about upcoming events
• Inspirational quotes
• Life lessons

For examples of this type of content in action, follow the Bolt PR team on Twitter at http://twitter.com/BoltPR or become a fan on Facebook at http://www.facebook.com/BoltPR.

One thing to remember is that you don’t need to worry about producing all of the content because the “social” aspect of social networking is crucial.  Jump in, compliment and chat with others in your networks about their content and before long, producing content becomes second nature.