PR Daily recently shared an infographic illustrating what LinkedIn users do on the professional network, why they use it and, most importantly, how they can utilize it more.

According to the infographic, 90 percent of LinkedIn users believe that the professional network is useful, primarily because it helps them meet potential clients, network with other professionals and locate new hires they might not otherwise find.

How do small business executive utilize LinkedIn?

• Top-level executives primarily use it for industry networking and promoting their business
• Middle management executives use it to keep in touch with people and network within the industry
• Entry-level executives use it to job search and network with co-workers

(PR Daily, Jan. 13, 2012)

How are you utilizing the social network? We would love to hear your LinkedIn experience! Please share with us below.

Bolt PR | Public Relations | Social Media | Marketing | Crisis Communication

Raleigh, NC | Orange County, CA

Sites like Twitter, Facebook, LinkedIn and Google+ have become a part of most American’s daily life, and nonprofit donors are starting to expect more social engagement from the organizations and causes to which they give.

Recently, PR Daily listed 10 reasons why nonprofits should be active on Twitter. We couldn’t agree more! Here are a few reasons that topped our list:

• You have something to say. You care about your company’s mission, have passion about the life-changing work you’re doing for the community, and others care about your causes. Now, spread the word about it.

• Your donors are on Twitter. If you start engaging on Twitter, chances are you will find donors. You’ll get to tell them about the great work their donations are helping to do for the cause– inspiring them to give more or spread the message to their own networks.

• You can build authority. By tweeting about your work and spreading awareness of your cause, you not only spark inspiration, but you also establish yourself as an authority on the work your company does.

Do you agree that nonprofits should be active on one of the world’s fastest-growing social media sites? Leave us a comment below.

Bolt PR | Public Relations | Social Media | Marketing | Crisis Communication

Raleigh, NC | Orange County, CA

Since launching a little over four months ago, there has been quite a buzz about Google+. Yet, in a recent report from Net Applications, statistics show that when it comes to driving traffic to websites, Facebook is still crushing the competition.

The report shows that Zuckerberg and company are responsible for two-thirds of all Web traffic referred by social media sites. What does that mean, exactly? Out of every 10,000 links clicked, 66 of them were posted on Facebook.

No. 2 and 3, according to the report, are StumbleUpon and YouTube. The remaining social networks—including big players like LinkedIn, Twitter, and Google+—barely make a blip compared with the traffic that Facebook drives. Facebook now has over 1,000 times the amount of referrals as Google+.

Does this data change the way you view Google+ buzz? Will you choose one social network over the other? Weigh in and leave a comment here.