Top 4 Reasons Why Small Businesses Should Take Advantage of Social Media

October 21, 2009

by Bolt PR @ 9:30 am
Category: bolt pr, san diego public relations, san diego social media, social media Tags: , , , , , , —

Although social media is such a hot topic right now, we still get asked why. Why should I be on Twitter or have a Fan Page?  Often businesses would rather allocate funds strictly to traditional media outreach and avoid utilizing social media.  Here are four reasons why small b2b and b2c businesses should take advantage of social media:

  1. Professionals and Consumers are There. According to a Harris Poll in April 2009, 48% of adults have at least one social network profile.
  2. Communication is Immediate. This is ideal for last minute promotions to drive traffic into particular stores, share timely news, and garner customer input/feedback.
  3. Journalists Look for Stories Online. 70% of journalists use some form of social media to help with reporting, according to a Middleberg Communications survey.
  4. It is Measurable. Website statistics, clicks, interaction, and online conversation are all able to be monitored and measured, to ensure a return on investment.

Why do (or don’t) you use social media?

Bookmark and Share