A Career in Public Relations: Do you have what it takes?

Recently, CareerCast published a survey of “The 10 Most Stressful Jobs”, with a public relations officer landing in the number eight slot.  The twittosphere was buzzing this week with PR professionals expressing feelings of vindication about their pressure-filled careers.  Although tight deadlines, a few “expressive” journalists, and potentially demanding clients are a part of the job, a career in public relations is also exciting, challenging and rewarding.  Many college students decide public relations is a fit because they envision a life of rubbing elbows with celebrities at upscale cocktail parties, without considering their skill set or personality bent.

Here is a list of five questions to help determine if PR is a fit for you:

• Are you able to think on your feet?  From media phone calls and press conferences, to brainstorm meetings and client interaction, PR pros must always be prepared with an articulate answer (even if it is “let me find out and get right back to you”).
• Are you a good writer? Yes, PR involves more than speaking. Written communication skills are essential.  Every email, blog, press release, tweet, etc. is expected to be flawless.
• Are you tenacious? To secure top media coverage, you must not be afraid to pick up the phone and quickly communicate your client’s story to someone you have never met and may not even want to speak with you. A good public relations pro usually sees this as a challenge to be met.
• Are you creative and strategic? These go hand-in-hand in PR campaigns.  The ideas are only as good as the execution and results.
• Are you in-the-know?  From social scenes and business openings, to new technology and world news, it is great to have a pulse on happenings and always be looking for exposure opportunities.

This list is in no way considered conclusive, but these are just a few characteristics that most successful PR pros possess.  And if a career is a good fit, then I believe you’ll enjoy what you do so much more. Think you’ve got what it takes and answered yes to the questions above? We are looking for interns, so blow us away by sending your cover letter and resume to resume@boltpr.com.