Should I Be On Twitter?

Yes! There are reasons for everyone to tweeting or, at the very least, following what others are tweeting about. This is especially true if you have a brand or a business. Amazon.com, although a leading Internet empire, showed its gray hair this weekend when it remained silent while social media users slammed them for allegedly removing gay and lesbian themed books from its lists and search results.

A major trending topic on Twitter was #amazonfail. Hashtags like this are used to track conversations on Twitter. Had Amazon been tracking its social media presence, it could have reached out via Twitter immediately to apologize and prevent the spread of a detrimental hashtag.

Twitter was not the only network with expressive users; there were outcries on Facebook, blogs and other channels. Two lessons to take away from this:

• Monitor your brand on Twitter
• Respond to tweets relating to your brand immediately

Not sure how to use Twitter or monitor your social media presence? Please feel free to email me with questions at anne@boltpr.com. At Bolt, we love to be a resource and offer social media consulting services or channel management.

By: Anne Carr